TOKYO -- When Casio Computer's G-Shock line of wristwatches first came out about three decades ago, it was a huge hit. Then its own shock came, as the boom times of the 1990s led to a major slump in the early 2000s. Casio found itself in need of a new strategy to keep the G-Shock alive, and it found it by going high-end.
The secret to G-Shock's renaissance -- being the toughest in luxury
Only the most skilled professionals are allowed to assemble Casio's top-of-the-line timepieces