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Business trends

The secret to G-Shock's renaissance -- being the toughest in luxury

Only the most skilled professionals are allowed to assemble Casio's top-of-the-line timepieces

The G-Shock lineup's current best seller is the top-of-the-line MR-G. Its suggested retail price is 300,000 yen ($2,800).

TOKYO -- When Casio Computer's G-Shock line of wristwatches first came out about three decades ago, it was a huge hit. Then its own shock came, as the boom times of the 1990s led to a major slump in the early 2000s. Casio found itself in need of a new strategy to keep the G-Shock alive, and it found it by going high-end. 

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