October 6, 2016 2:00 am JST

Toyota rises to No. 5 in global brand ranking

TOKYO -- Toyota Motor ranked fifth among the 100 Best Global Brands 2016 compiled by U.S. consultancy Interbrand, as the automaker became the first Asian company to join the top five.

Samsung Electronics at No. 7 was the only other Asian company in the top 10. Huawei Technologies and Lenovo Group from China made the list of 100, as did two other South Korean companies.

Japanese electronics manufacturer Sony ranked 58th, the same as last year, but its brand value increased for the first time in eight years. Both Toyota and Sony got a boost from their digital communication with consumers, as well as research and development of artificial intelligence. Four other Japanese companies made the top 100 in the list announced Wednesday.

Toyota was No. 6 last year, and Interbrand attributes the rise to the company's long-term perspective in business strategy and outstanding brand appeal via digital media.

Honda Motor slid to 21st from 19th, while Nissan Motor climbed to 43rd from 49th. German automaker Volkswagen, hit by its diesel emissions scandal, declined by five spots to 40th. Mercedes-Benz ascended to ninth from 12th. American electric-auto maker Tesla Motors made the top 100 for the first time.

Among non-automotive Japanese companies, Canon slid to 42nd from 40th, while Panasonic declined to 68th from 65th. Nintendo missed the list for a second consecutive year.

Toyota's brand value rose 9% while Nissan's increased 22%. Sony gained 8% as concentration in core competence stemming from structural reform helped revive the brand value, as did products with strong appeal to consumers, such as ultrahigh-definition 4K televisions and virtual reality equipment, according to Interbrand.

Apple ranked first and Google stood second -- both unchanged for four years in a row. Facebook rose to 15th from 23rd owing to aggressive implementations of effective mergers, acquisitions and tie-ups.

By business segment, retailers scored the sharpest increase in brand value, at 19%. U.S. e-commerce giant Amazon.com soared 33%.

Interbrand bases its ranking on analyzing factors such as a brand's impact on consumer purchasing behavior as well as the companies' financial standing.

(Nikkei)

Toyota Motor Corp.

Japan

Market(Ticker): TKS(7203)
Sector:
Industry:
Consumer Durables
Motor Vehicles
Market cap(USD): 184,042.06M
Shares: 3,262.99M

Sony Corp.

Japan

Market(Ticker): TKS(6758)
Sector:
Industry:
Consumer Durables
Electronics/Appliances
Market cap(USD): 48,948.96M
Shares: 1,264.38M

Honda Motor Co., Ltd.

Japan

Market(Ticker): TKS(7267)
Sector:
Industry:
Consumer Durables
Motor Vehicles
Market cap(USD): 50,099.99M
Shares: 1,811.42M

Nissan Motor Co., Ltd.

Japan

Market(Ticker): TKS(7201)
Sector:
Industry:
Consumer Durables
Motor Vehicles
Market cap(USD): 42,035.53M
Shares: 4,220.71M

Canon, Inc.

Japan

Market(Ticker): TKS(7751)
Sector:
Industry:
Electronic Technology
Electronic Equipment/Instruments
Market cap(USD): 46,333.49M
Shares: 1,333.76M

Panasonic Corp.

Japan

Market(Ticker): TKS(6752)
Sector:
Industry:
Consumer Durables
Electronics/Appliances
Market cap(USD): 32,712.60M
Shares: 2,453.05M

Nintendo Co., Ltd.

Japan

Market(Ticker): TKS(7974)
Sector:
Industry:
Consumer Durables
Recreational Products
Market cap(USD): 46,573.62M
Shares: 141.66M
Asia300

Samsung Electronics Co., Ltd.

South Korea

Market(Ticker): KRX(005930)
Sector:
Industry:
Electronic Technology
Telecommunications Equipment
Market cap(USD): 300,307.65M
Shares: 148.18M

Get Insights on Asia In Your Inbox

To read the full story, Subscribe or Log in

Get your first month for $0.99

Redeemable only through the Subscribe button below

Once subscribed, you can…

  • Read all stories with unlimited access (5 articles per month without subscription)
  • Use our smartphone and tablet apps

To read the full story, Subscribe or Log in

3 months for $9
SUBSCRIBE TODAY

Take advantage of this limited offer.
Subscribe now to get unlimited access to all articles.

To read the full story, Update your account

Resubscribe now to continue reading.
BEST OFFER:
Only US$ 9.99 per month for a full-year subscription

To read the full story, Subscribe or Log in

Once subscribed, you can…

  • Read all stories with unlimited access (5 articles per month without subscription)
  • Use our smartphone and tablet apps

To read the full story, Subscribe or Log in

3 months for $9
SUBSCRIBE TODAY

Take advantage of this limited offer.
Subscribe now to get unlimited access to all articles.

To read the full story, Update your account

We could not renew your subscription.
You need to update your payment information.