ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Tujia gaining on Airbnb in Japan

Chinese operator competes on more than price

A young Chinese family relax in a room in Osaka booked via Tujia.

TOKYO -- Vacation rental sites like Airbnb were slow to make their way to the country, but have now become the accommodation of choice for many people doing Japan on a budget. Tujia, a Beijing-based operator of one such website, launched a Japan unit about a year ago targeting the growing numbers of Chinese tourists.

"It's clean, quiet and has a washing machine," said a 30-yer-old Chinese lady of the room she had booked in Osaka for her family. Her excited 4-year-old also seemed more than happy with their lodgings. "It' just like at home," she added. 

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more