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Web platform brings Indian farmers closer to market

A farmer readying his bulls to plough his field in a village in Karnataka   ©

BANGALORE, India -- A couple of years ago, Shashikanth Raitha, 38, a coconut grower from Tiptur in Karnataka state, was earning 7,000 Indian rupees ($104) for each 100kg of copra, or dried coconut kernel. He now sells the same amount for between 15,000 and 20,000 rupees.

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