Arrow Artboard Created with Sketch. Artboard Created with Sketch. Title Chevron Title Chevron Icon Facebook Icon Linkedin Icon Mail Contact Path Layer Icon Mail Positive Arrow Icon Print Business trends What politics? Japan, South Korea see Big Bang in consumption In cosmetics, fashion, beer and music, youth lead mutual fandom Etude House and Stylenanda's new stores on Takeshita-dori Street in Harajuku, Tokyo.
MOTOKAZU MATSUI, RINTARO HOSOKAWA and NANA SHIBATA, Nikkei staff writers July 11, 2017 16:11 JST
TOKYO -- While bickering between the two countries' politicians continues to make headlines, consumers in South Korea and Japan appear to be more than happy to buy into each other's culture.
Two South Korean cosmetic brands recently opened new stores in one of the Japanese capital's most fashionable districts.
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