ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business trends

What politics? Japan, South Korea see Big Bang in consumption

In cosmetics, fashion, beer and music, youth lead mutual fandom

Etude House and Stylenanda's new stores on Takeshita-dori Street in Harajuku, Tokyo.

TOKYO -- While bickering between the two countries' politicians continues to make headlines, consumers in South Korea and Japan appear to be more than happy to buy into each other's culture.

Two South Korean cosmetic brands recently opened new stores in one of the Japanese capital's most fashionable districts.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more