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US company sees disposables as new revenue engine

Pampers diapers from Proctor & Gamble are sold alongside rival Huggies products from Kimberly-Clark at a store in the U.S.

NEW YORK -- U.S. consumer-goods company Proctor & Gamble has seen the future, and it is swaddled in diapers. Specifically, disposable ones.

     The global market for single-use baby diapers is swelling along with emerging economies. It was valued at $44.3 billion in 2014, up 7% from 2012. Sensing an opportunity, P&G is pumping more resources into this segment, hoping to make up for the hit it has taken from a maturing cosmetics market and a strong dollar.

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