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Unilever Indonesia expands beauty products for Muslim women

Consumer goods giant mulls exports to other countries

Unilever Indonesia launches body moisturizer specifically intended for Muslim women. (Photo by Erwida Maulia)

JAKARTA -- Anglo-Dutch consumer goods giant Unilever has launched its second product specifically aimed at Muslim women wearing hijabs in Indonesia, seeking to address "unmet needs" in a continually growing market.

Local unit Unilever Indonesia on Wednesday introduced body moisturizer Pureline Hijab Fresh, following the "positive response" to its shampoo line Sunsilk Hijab Recharge, which was launched last year.

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