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Uniqlo web store crash reveals weak link in e-commerce strategy

Traffic during Japanese holiday sale proves too heavy to handle

TOKYO -- A traffic surge took down Uniqlo's online store just as the retailer was launching a major sale in Japan, revealing a system weakness that could hinder parent Fast Retailing's growth strategy.

The site crashed on Thursday morning -- Labor Thanksgiving Day in Japan and the first day of the casualwear chain's annual "thank you festival" sale. The promotion typically has a significant impact on Uniqlo sales.

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