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Universal Robina's $460 million bet to roll out 'premium' snacks

Universal Robina partnered with Japan's Calbee in 2014 to sell premium potato chips.

MANILA -- In the last three years or so, Universal Robina chief executive Lance Gokongwei has been preoccupied with what he calls the "premiumization" of the Southeast Asian consumer market. On Wednesday, he struck a deal that underscores his firm belief that his customers, who are accustomed to low-priced snacks, are hungry for an upgrade.

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