ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Upstart Hong Kong insurer FWD seeks a 'pan-Asian' reach

Pacific Century unit eyes Chinese debut amid M&A-fueled expansion

HONG KONG Insurance company FWD Group has made impressive inroads across Asia in just half a decade, pairing an aggressive acquisition strategy with a technology-focused approach aimed at tapping the region's young and growing middle class.

Hong Kong-based FWD has steadily expanded its market share here thanks partly to a lineup of easy-to-understand insurance products, such as savings-type plans with no termination fees, as well as its embrace of digital technologies. Television commercials featuring young, active people have helped the insurer win over younger consumers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more