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Business

Upstart Hong Kong insurer FWD seeks a 'pan-Asian' reach

Pacific Century unit eyes Chinese debut amid M&A-fueled expansion

HONG KONG Insurance company FWD Group has made impressive inroads across Asia in just half a decade, pairing an aggressive acquisition strategy with a technology-focused approach aimed at tapping the region's young and growing middle class.

Hong Kong-based FWD has steadily expanded its market share here thanks partly to a lineup of easy-to-understand insurance products, such as savings-type plans with no termination fees, as well as its embrace of digital technologies. Television commercials featuring young, active people have helped the insurer win over younger consumers.

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