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Vietjet Air hopes some JAL quality rubs off on it

Budget airline known for bikinis now wants to mind the details

Vietjet has all but overtaken Vietnamese flagship carrier Vietnam Airlines in their domestic market. (Photo by Nozomu Ogawa)

HANOI -- The CEO of Vietjet Air, the budget carrier that is eating up Vietnam Airline's share of the domestic aviation market, is rather meticulous in her personal life. She never lets the demands of the job keep her from her daily yoga and other exercise routines. And she has a Japanese stylist do her hair in the morning because she likes the attention to detail.

Now her airline has a Japanese partner that will coach it on how to pay attention to the minutiae that, hopefully, can build brand loyalty.

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