HANOI -- The CEO of Vietjet Air, the budget carrier that is eating up Vietnam Airline's share of the domestic aviation market, is rather meticulous in her personal life. She never lets the demands of the job keep her from her daily yoga and other exercise routines. And she has a Japanese stylist do her hair in the morning because she likes the attention to detail.
Now her airline has a Japanese partner that will coach it on how to pay attention to the minutiae that, hopefully, can build brand loyalty.
