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Business

Vietnamese meat giant puts food safety on the front burner

With the VietGAP food safety certification, Vissan aims to put customers at ease.

HANOI Vietnam Meat Industries, or Vissan, aims to parlay food safety into a competitive advantage as its home market becomes increasingly globalized. A recent deal with a major local player is key to this strategy.

On April 15, Vissan announced it will sell only pork that complies with the Vietnamese Good Agricultural Practices, or VietGAP, food safety standard at 455 butchers around Ho Chi Minh City. VietGAP is based on the GlobalG.A.P. standard.

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