TOKYO -- Germany's Volkswagen announced price cuts in Japan on Tuesday as the company works to win back customers, a move that instantly made its mainstay Golf passenger car up to 160,000 yen ($1,466) cheaper.
VW has suffered weak sales in Japan following a revelation in September that the automaker cheated emissions tests for diesel-engine vehicles. The company positions the price cuts as part of a new marketing project to regain people's trust, but some dispute the wisdom of this tactic.
