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Why Nestle wanted high-end, hipster Blue Bottle Coffee

If you don't have the premium brands, you may as well buy them.

A Blue Bottle coffee shop is seen in Los Angeles, California, on Sept. 14, 2017.   © Reuters

GENEVA -- Swiss food giant Nestle on Thursday announced it had acquired a majority stake in Blue Bottle Coffee, a U.S. high-end coffee producer and cafe chain, for an undisclosed amount. It was the latest in a series of bolt-on acquisitions by Nestle this year focusing on health-conscious and premium-food businesses.

Why would Nestle, the world's largest food company, be interested in such a small company?

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