Xiaomi nips at Samsung's heels in India's smartphone market

Samsung's portfolio, limited online presence, seen as drawback

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Xiaomi Redmi Note 4 phone on display after its unveiling in New Delhi on Jan. 19.

MUMBAI (NewsRise) -- China's Xiaomi is closing in on market leader Samsung Electronics in India's smartphone market, as it starts selling through physical stores to complement online sales and introduces a steady flow of models in the best-selling budget category.

In the quarter ended September, Xiaomi matched Samsung with a 23.5% share of smartphone shipments to India, up from the 17% it had in the previous quarter, tripling its shipment in terms of numbers, according to data from IDC. By comparison, Samsung's share declined marginally from 24% in the previous quarter, the data showed.

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