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Yahoo Japan's new game platform promises freedom from Apple, Google

Mobile titles playable in browsers, no apps required

Yahoo Japan shows off Game Plus at an event in Tokyo on July 18.

TOKYO -- Yahoo Japan rolled out Tuesday a platform for smartphone and other mobile gamers to play on the web rather than in apps, a move seen liberating developers from the constricts of app stores.

"We will overturn the status quo for games," Chief Operating Officer Kentaro Kawabe said at a launch event. Such boldfaced names as Square Enix Holdings President Yosuke Matsuda and producer Kou Shibusawa of Koei Tecmo Games, a group company of Koei Tecmo Holdings, were on hand to cheer the debut of the Game Plus platform.

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