ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Yamato's famed customer-centric approach under strain

Japanese package shipper making tough choices amid a changing society

TOKYO -- Yamato Holdings, parent of Japanese logistics heavyweight Yamato Transport, is learning the hard way that the customer is not always right when it comes to business strategy.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more