TOKYO -- With consumers across the world developing a taste for craft beers, Japan's leading player, Yo-ho Brewing, has revamped its mainstay ale for the first time in 20 years as it treads a delicate line between competing with the big brands that dominate the Japanese market and maintaining its distinct identity.
"We were after the more classic flavor that is popular in the U.S.," President Naoyuki Ide said at a launch event on Thursday. This is the first change in Yona Yona Ale since it hit the shelves in 1997.
