ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone X during a launch event in Cupertino, California on September 12.   © Reuters
Business

iPhone X has to excite Asia, but will it?

Region's consumers are getting used to less expensive smartphones

YUICHIRO KANEMATSU, Nikkei staff writer | North America

PALO ALTO, U.S. -- Apple has a lot riding on the iPhone X. The smartphone's 10-year anniversary model has to excite Asian smartphone users all over again. Otherwise a visible decline in Apple's regionwide market share could recede even further.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more