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Electronic Technology

ASUSTek Computer, Inc.

Company Background

Asustek Computer, based in Taiwan, is one of the world's major PC makers, with total assets of over $11 billion. It manufactures not only PC components and notebook computers but also tablet PCs, servers and smartphones. As a leading electronic technology company in the industry, it has more than 11,000 employees worldwide.


Facing fierce competition in the PC market, the company has been strengthening its smartphone business, hoping to boost growth. Asus launched its ZenFone smartphone brand in 2014 and it became one of the region's best-selling smartphones. The company targets total smartphone shipments of 17 million units in 2015, double 2014's tally. Asus also plans to expand the "Internet of Things" and cloud computing sectors by entering the wearable device market with a new smartwatch brand.


Chairman Jonney Shih has led the company since 1993 and also served as CEO until 2008. He is known as the father of the netbook low-cost and lightweight PCs, which revolutionized the PC market in 2006. Asus became the world's top global notebook brand. Shih is the largest individual shareholder in Asus, with a 4% stake.

Business Summary

ASUSTek Computer, Inc. engages in the manufacture and sale of computer, communication, and consumer electronics. Its products include computers, mother boards, circuit boards and graphics cards, tablet computers, displays and projectors, gaming laptops, wearable devices, network routers, computer peripherals, and smartphones and handheld devices. The company was founded by Shih Chang Hsu in 1989 and is headquartered in Taipei, Taiwan.

Financial Highlights

Dec 2019 TWDUSD
Gross Profit53,488.11M1,730.29M
Operating income11,616.69M375.79M
Income before tax19,264.65M623.19M
Net income14,333.65M463.68M
Diluted EPS16.250.52
Dividends Per Share140.45
Total Assets352,004.11M11,742.47M
Total liabilities168,717.31M5,628.22M
Total equity176,860.04M5,899.85M
Operating cash flow37,011.03M1,197.27M
Currency in TWDCurrency in USD

Historical Data

 Dec 2015Dec 2016Dec 2017Dec 2018Dec 2019
Revenue 472,335.31M 466,802.70M 386,418.85M 354,187.66M 351,330.49M
Gross Profit 66,855.33M 65,184.62M 53,839.75M 52,014.27M 53,488.11M
Operating income 21,006.37M 18,751.95M 17,284.89M 16,975.63M 11,616.69M
Income before tax 22,422.62M 24,268.49M 23,696.82M 20,910.62M 19,264.65M
Net income 17,097.47M 19,202.73M 19,061.19M 16,304.83M 14,333.65M
EBITDA 22,737.98M 20,349.70M 18,932.33M 16,975.63M 12,249.76M
Diluted EPS 22.83 25.60 20.79 5.68 16.25
Dividends Per Share 15 17 15 15 14
Total Assets 333,604.87M 364,219.92M 344,891.16M 342,165.87M 352,004.11M
Total liabilities 164,176.92M 180,002.71M 166,216.86M 174,473.95M 168,717.31M
Total equity 167,351.93M 181,485.48M 175,144.18M 161,365.00M 176,860.04M
Operating cash flow -13,091.08M 50,268.76M 2,482.06M 2,076.08M 37,011.03M
 Dec 2015Dec 2016Dec 2017Dec 2018Dec 2019
Revenue 14,874.79M 14,474.14M 12,701.65M 11,745.77M 11,365.24M
Gross Profit 2,105.40M 2,021.17M 1,769.72M 1,724.92M 1,730.29M
Operating income 661.53M 581.44M 568.15M 562.95M 375.79M
Income before tax 706.13M 752.49M 778.91M 693.45M 623.19M
Net income 538.43M 595.41M 626.54M 540.71M 463.68M
EBITDA 716.06M 630.98M 622.30M 562.95M 396.26M
Diluted EPS 0.71 0.79 0.68 0.18 0.52
Dividends Per Share 0.47 0.52 0.49 0.49 0.45
Total Assets 10,156.32M 11,300.99M 11,589.67M 11,132.05M 11,742.47M
Total liabilities 4,998.23M 5,585.11M 5,585.52M 5,676.34M 5,628.22M
Total equity 5,094.89M 5,631.12M 5,885.51M 5,249.86M 5,899.85M
Operating cash flow -412.26M 1,558.68M 81.58M 68.84M 1,197.27M

Valuation Measures

Dec 2019
Operating margin3.30%
Profit margin4.07%

Key executives

  • Co-Chief Executive Officer & Director: Shu Pin Hu
  • Co-Chief Executive Officer & Director: Hsien Yueh Hsu
  • Chief Operating Officer, Director & Deputy GM: Ming Chieh Hsieh
  • Chief Financial Officer: Chang Jung Wu
  • Vice President: Ssu Ping Yeh


  • SHIH CHUNG TANG (4.0%)
  • The Vanguard Group, Inc. (2.8%)
  • BlackRock Fund Advisors (2.7%)
  • Invesco Asset Management Ltd. (2.2%)
  • Yuanta Securities Investment Trust Co., Ltd. (1.7%)
  • Norges Bank Investment Management (1.4%)
  • Schroder Investment Management Ltd. (1.2%)
  • Robeco Institutional Asset Management BV (1.1%)
  • Invesco Hong Kong Ltd. (1.1%)
  • Dimensional Fund Advisors LP (1.1%)

Contact Details

  • Website:
  • Address: No. 15 Lide Road, Peitou District, Taipei, 112, Taiwan
  • Phone: +886.2.2894.3447

Related Companies

  • ASUS Australia Pty Ltd.
  • ASUS Life Corp.
  • ASUS Cloud Corp.
  • Asus Europe BV
  • Asusalpha Computer, Inc.
  • A.S.K Service
  • Asus Global Pte Ltd.
  • ASUSTeK Computer, Inc. (Hong kong)
  • Siligence SAS
  • ASUS Turkiye
  • ASUS WebStorage Co. Ltd.
  • Hwa Cheng Venture Capital Co. Ltd.
  • ASUS Mexico SA de CV
  • Ming Shuo Electronics (Su Zhou) Co. Ltd.
  • Famous Star Investments Ltd.
  • ASUS Korea Co., Ltd.
  • ASUSTek (UK) Ltd.
  • ASUS Computer Benelux BV
  • ASUS Technology (Hong Kong) Ltd.
  • Channel Pilot Ltd.
  • ASUS Egypt LLC
  • ASUS Middle East FZCO
  • Unimax Electronics, Inc.
  • Unimax Holdings Ltd.
  • Great Extend Investment Corp.
  • ASUS United Technology (Guangzhou) Co. Ltd.
  • ASUS Computer (Shanghai) Co. Ltd.
  • Emes (Suzhou) Co., Ltd.
  • Enertronix, Inc.
  • AzureWave (Cayman) Holding, Inc.


  • HP Inc.
  • Archos SA
  • NETGEAR, Inc.
  • D-Link Corporation
  • 2CRSI SA
  • Sichuan Tianyi Comheart Telecom Co., Ltd. Class A
Last Updated on 2 Mar, 2021

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