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Electronic Technology

ASUSTek Computer, Inc.

Company Background

Asustek Computer, based in Taiwan, is one of the world's major PC makers, with total assets of over $11 billion. It manufactures not only PC components and notebook computers but also tablet PCs, servers and smartphones. As a leading electronic technology company in the industry, it has more than 11,000 employees worldwide.


Facing fierce competition in the PC market, the company has been strengthening its smartphone business, hoping to boost growth. Asus launched its ZenFone smartphone brand in 2014 and it became one of the region's best-selling smartphones. The company targets total smartphone shipments of 17 million units in 2015, double 2014's tally. Asus also plans to expand the "Internet of Things" and cloud computing sectors by entering the wearable device market with a new smartwatch brand.


Chairman Jonney Shih has led the company since 1993 and also served as CEO until 2008. He is known as the father of the netbook low-cost and lightweight PCs, which revolutionized the PC market in 2006. Asus became the world's top global notebook brand. Shih is the largest individual shareholder in Asus, with a 4% stake.

Business Summary

ASUSTek Computer, Inc. engages in the manufacture and sale of computer, communication, and consumer electronics. Its products include computers, mother boards, circuit boards and graphics cards, tablet computers, displays and projectors, gaming laptops, wearable devices, network routers, computer peripherals, and smartphones and handheld devices. The company was founded by Shih Chang Hsu in 1989 and is headquartered in Taipei, Taiwan.

Financial Highlights

Dec 2022 TWDUSD
Gross Profit72,370.18M2,427.47M
Operating income12,982.23M435.45M
Income before tax19,264.68M646.18M
Net income14,690.78M492.76M
Diluted EPS19.620.65
Dividends Per Share150.50
Total Assets471,164.71M15,329.65M
Total liabilities244,275.88M7,947.67M
Total equity212,380.48M6,909.94M
Operating cash flow-27,445.48M-920.58M
Currency in TWDCurrency in USD

Historical Data

 Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022
Revenue 354,187.66M 351,330.49M 412,764.89M 535,228.28M 537,195.66M
Gross Profit 52,014.27M 53,488.11M 73,210.17M 108,650.88M 72,370.18M
Operating income 16,975.63M 11,616.69M 24,957.06M 48,697.81M 12,982.23M
Income before tax 20,910.62M 19,264.65M 32,472.74M 56,832.85M 19,264.68M
Net income 16,304.83M 14,333.65M 23,973.65M 44,549.79M 14,690.78M
EBITDA 18,647.11M 14,180.19M 28,343.19M 52,199.49M 15,488.51M
Diluted EPS 5.68 16.25 35.35 59.20 19.62
Dividends Per Share 15 14 26 42 15
Total Assets 342,165.87M 352,004.11M 396,514.71M 504,152.81M 471,164.71M
Total liabilities 174,473.95M 168,717.31M 181,873.16M 257,716.34M 244,275.88M
Total equity 161,365.00M 176,860.04M 201,764.51M 232,331.21M 212,380.48M
Operating cash flow 2,076.08M 37,011.03M 14,038.25M 25,188.80M -27,445.48M
 Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022
Revenue 11,745.77M 11,365.24M 14,018.39M 19,161.92M 18,018.85M
Gross Profit 1,724.92M 1,730.29M 2,486.37M 3,889.85M 2,427.47M
Operating income 562.95M 375.79M 847.59M 1,743.44M 435.45M
Income before tax 693.45M 623.19M 1,102.84M 2,034.69M 646.18M
Net income 540.71M 463.68M 814.19M 1,594.94M 492.76M
EBITDA 618.38M 458.71M 962.59M 1,868.81M 519.52M
Diluted EPS 0.18 0.52 1.20 2.11 0.65
Dividends Per Share 0.49 0.45 0.88 1.50 0.50
Total Assets 11,132.05M 11,742.47M 14,111.84M 18,222.17M 15,329.65M
Total liabilities 5,676.34M 5,628.22M 6,472.81M 9,314.93M 7,947.67M
Total equity 5,249.86M 5,899.85M 7,180.74M 8,397.41M 6,909.94M
Operating cash flow 68.84M 1,197.27M 476.76M 901.79M -920.58M

Valuation Measures

Dec 2022
Operating margin2.41%
Profit margin2.73%


  • Co-Chief Executive Officer & Director: Hsien Yueh Hsu
  • Co-Chief Executive Officer & Director: Shu Pin Hu
  • Chief Operating Officer, Director & Deputy GM: Ming Chieh Hsieh
  • Chief Financial Officer: Chang Jung Wu
  • Vice President: Ssu Ping Yeh


  • Cathay Securities Investment Trust Co., Ltd. (4.8%)
  • SHIH CHUNG TANG (4.0%)
  • The Vanguard Group, Inc. (3.6%)
  • Yuanta Securities Investment Trust Co., Ltd. (3.3%)
  • Expert Union Ltd. (2.7%)
  • BlackRock Fund Advisors (2.6%)
  • Labor Pension New Fund (1.8%)
  • Morgan Stanley Investment Management Ltd. (1.6%)
  • Silchester International Investors LLP (1.4%)
  • Norges Bank Investment Management (1.3%)

Contact Details

  • Website:
  • Address: No. 15 Lide Road, Peitou District, Taipei, 112, Taiwan
  • Phone: +886.2.2894.3447

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Last Updated on 22 Sep, 2023

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