Baidu, Inc.
Company Background
Baidu is the largest Internet search engine in China. The company's strength lies in its domestic market share, controlling 70% of Chinese online searches. The company is one of China's three biggest Internet companies, together with Alibaba Group and Tencent, collectively known as BAT. These three lead the Chinese information and technology industry.
Robin Li, who studied in the U.S. and worked at search engine company Infoseek, established Baidu after returning to China. Li is CEO. The company is largely dependent on his insight and ability for launching new businesses and expanding overseas.
Baidu has been actively diversifying its areas of business by entering speech translation, artificial intelligence and autonomous driving systems for cars. The expansion comes as domestic competition heats up, due in part, to Alibaba Group, which launched its own mobile app search engine.
Baidu is also trying to diversify its revenue by actively acquiring operations at home and abroad, including Japanese and American startups.
Li is Baidu's leading shareholder owning some 20% of the company's shares. Baidu is a private enterprise but is known to have close ties with the Chinese government. The company is taking a cooperative stance toward government restrictions on freedom of speech.
Also, Li is a member of the Chinese People's Political Consultative Conference, a political advisory body in China.
It was discovered at the end of 2013 that its free Japanese-language input software had been sending data to Baidu without the consent of its users.
Business Summary
Financial Highlights
Dec 2022 | USD | |
Revenue | 18,366.53M | 18,366.53M |
Gross Profit | 8,871.77M | 8,871.77M |
Operating income | 2,362.88M | 2,362.88M |
Income before tax | 1,501.69M | 1,501.69M |
Net income | 1,122.56M | 1,122.56M |
EBITDA | 3,304.41M | 3,304.41M |
Diluted EPS | 2.94 | 2.94 |
Dividends Per Share | -- | -- |
Total Assets | 56,241.35M | 56,241.35M |
Total liabilities | 22,033.17M | 22,033.17M |
Total equity | 32,147.24M | 32,147.24M |
Operating cash flow | 3,886.41M | 3,886.41M |
Currency in USD | Currency in USD |
Historical Data
Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | |
Revenue | 15,456.67M | 15,544.90M | 15,512.94M | 19,303.16M | 18,366.53M |
Gross Profit | 7,636.83M | 6,449.19M | 7,521.62M | 9,331.00M | 8,871.77M |
Operating income | 2,346.98M | 912.75M | 2,077.58M | 1,630.85M | 2,362.88M |
Income before tax | 4,141.44M | 132.27M | 3,670.98M | 1,815.68M | 1,501.69M |
Net income | 4,147.34M | 286.54M | 3,243.00M | 1,531.31M | 1,122.56M |
EBITDA | 4,795.21M | 3,676.92M | 2,982.22M | 2,587.69M | 3,304.41M |
Diluted EPS | 11.79 | 0.82 | 9.41 | 4.35 | 2.94 |
Dividends Per Share | 0 | 0 | 0 | 0 | -- |
Total Assets | 43,340.95M | 43,257.10M | 50,874.33M | 59,628.60M | 56,241.35M |
Total liabilities | 17,742.40M | 18,447.67M | 21,539.64M | 24,489.78M | 22,033.17M |
Total equity | 23,726.20M | 23,486.36M | 27,936.02M | 33,178.62M | 32,147.24M |
Operating cash flow | 5,435.53M | 4,118.46M | 3,506.11M | 3,120.00M | 3,886.41M |
Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | |
Revenue | 15,456.67M | 15,544.90M | 15,512.94M | 19,303.16M | 18,366.53M |
Gross Profit | 7,636.83M | 6,449.19M | 7,521.62M | 9,331.00M | 8,871.77M |
Operating income | 2,346.98M | 912.75M | 2,077.58M | 1,630.85M | 2,362.88M |
Income before tax | 4,141.44M | 132.27M | 3,670.98M | 1,815.68M | 1,501.69M |
Net income | 4,147.34M | 286.54M | 3,243.00M | 1,531.31M | 1,122.56M |
EBITDA | 4,795.21M | 3,676.92M | 2,982.22M | 2,587.69M | 3,304.41M |
Diluted EPS | 11.79 | 0.82 | 9.41 | 4.35 | 2.94 |
Dividends Per Share | 0 | 0 | 0 | 0 | -- |
Total Assets | 43,340.95M | 43,257.10M | 50,874.33M | 59,628.60M | 56,241.35M |
Total liabilities | 17,742.40M | 18,447.67M | 21,539.64M | 24,489.78M | 22,033.17M |
Total equity | 23,726.20M | 23,486.36M | 27,936.02M | 33,178.62M | 32,147.24M |
Operating cash flow | 5,435.53M | 4,118.46M | 3,506.11M | 3,120.00M | 3,886.41M |
Valuation Measures
Dec 2022 | |
PER | 38.82 |
ROA | 1.93% |
ROE | 3.43% |
Operating margin | 12.86% |
Profit margin | 6.11% |
Key executives
- Chairman & Chief Executive Officer: Yan Hong Li
- Chief Financial Officer: Rong Luo
- Chief Technology Officer: Hai Feng Wang
- Executive Vice President: Dou Shen
- Senior Vice President & General Counsel: Zhi Xiang Liang
Shareholders
- PRIMECAP Management Co. (3.3%)
- Dodge & Cox (2.2%)
- ARGA Investment Management LP (1.2%)
- Ariel Investments LLC (1.0%)
- Baillie Gifford & Co. (0.9%)
- Alkeon Capital Management LLC (0.8%)
- Black Creek Investment Management, Inc. (0.8%)
- Axiom Investors LLC (0.8%)
- T. Rowe Price Associates, Inc. (Investment Management) (0.6%)
- Arrowstreet Capital LP (0.6%)
Contact Details
- Website:http://www.baidu.com
- Address: Baidu Campus, No. 10 Shangdi, 10th Street, Beijing, 100085, China
- Phone: +86.10.5992.8888
Related Companies
- Baidu, Inc. (Hong Kong)
- Baidu.com Times Technology (Beijing) Co., Ltd.
- Baidu Ventures (United States)
- Baidu India Internet Pvt Ltd.
- Baidu International Technology (Shenzhen) Co., Ltd
- Baidu Inc /Financial Services Business/
- iQIYI, Inc.
- Baidu USA LLC
- Baidu Ventures
- xPerception Technology, Inc.
- Baidu Times Netmedia Technology (Beijing) Co. Ltd.
- Baidu Games
- Baidu Capital Co. Ltd.
- Hummingbird Computation LLC
- Beijing Raven Tech, Inc.
- Baidu Music
- Baidu Online Network Technology (Beijing) Co., Ltd.
- PhotoWonder KK
- Beijing Perusal Technology Co., Ltd.
- Baidu Holdings Ltd.
- TrustGo Mobile, Inc.
- Anquanbao Co. Ltd.
- Baidu Japan, Inc.
- Baidu (China) Co., Ltd.
- PPStream.com Co., Ltd.
- Hao123.com
Competitors
- Alphabet Inc. Class A
- Tencent Holdings Ltd.
- Microsoft Corporation
- Kingsoft Corp. Ltd.
- Alibaba Group Holding Limited
- Mango Excellent Media Co., Ltd. Class A
- Meta Platforms Inc. Class A
- Bilibili, Inc. Class Z
- Xiaomi Corp. Class B
- Mobileye Global, Inc. Class A
- Sohu.com Limited Sponsored ADR
- Phoenix New Media Ltd. Sponsored ADR Class A
- Weibo Corp Class A
- Cerence Inc.
- Navya SA
- Borqs Technologies, Inc.
- Business-Intelligence of Oriental Nations Corporation Ltd. Class A
- NVIDIA Corporation
- Airbnb, Inc. Class A
- Aurora Mobile Ltd. Sponsored ADR Class A
- Beijing Transtrue Technology Inc Class A
- Digital Turbine, Inc.
- eBay Inc.
- Guangdong Tloong Technology Group Co., Ltd. Class A
- iClick Interactive Asia Group Ltd. Sponsored ADR
- Liberty TripAdvisor Holdings Inc Class A
- Lyft, Inc. Class A
- Marriott International, Inc. Class A
- Ningbo Yong Xin Optics Co., Ltd. Class A
- Polestar Automotive Holding UK PLC Sponsored ADR Class A
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