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Consumer Services

Rakuten, Inc.

  • 919.00 JPY
  • -8.00
  • -0.86%
  • Japan
    Nov 14, 2018
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Business Summary

Rakuten, Inc. engages in the business of Internet services. It operates through the following segments: Internet Services, FinTech, and Others. The Internet Services segment manages e-commerce (EC), online cash-back, travel booking, and portal and digital content sites. The FinTech segment provides services over the internet related to banking and securities, credit cards, life insurance, and electronic money. The Others segment includes the provision of messaging and communication services; and management of a Japanese professional baseball team. The company was founded by Hiroshi Mikitani on February 7, 1997 and is headquartered in Tokyo, Japan.

Financial Highlights

Dec 2017 JPYUSD
Gross Profit570,695M5,089.41M
Operating income106,924M953.54M
Income before tax138,082M1,231.40M
Net income110,585M986.18M
Diluted EPS79.280.70
Dividends Per Share4.500.04
Total Assets6,184.29B54,898.34M
Total liabilities5,500.89B48,831.70M
Total equity683,181M6,064.63M
Operating cash flow162,056M1,445.20M
Currency in JPYCurrency in USD

Historical Data

 Dec 2013Dec 2014Dec 2015Dec 2016Dec 2017
Revenue 518,568M 598,565M 713,555M 781,916M 944,474M
Gross Profit 440,136M 467,058M 539,267M 497,212M 570,695M
Operating income 94,806M 111,407M 115,912M 104,853M 106,924M
Income before tax 88,479M 103,641M 91,001M 74,458M 138,082M
Net income 42,900M 70,614M 44,436M 38,429M 110,585M
EBITDA 120,892M 141,547M 156,034M 149,110M 161,300M
Diluted EPS 32.41 53.15 32.09 26.74 79.28
Dividends Per Share 3 4.50 4.50 4.50 4.50
Total Assets 3,209.80B 3,680.69B 4,269.95B 4,604.67B 6,184.29B
Total liabilities 2,903.35B 3,252.60B 3,605.94B 3,922.18B 5,500.89B
Total equity 300,063M 421,562M 662,044M 682,391M 683,181M
Operating cash flow -27,979M 111,860M 78,245M 30,700M 162,056M
 Dec 2013Dec 2014Dec 2015Dec 2016Dec 2017
Revenue 5,311.88M 5,654.84M 5,893.99M 7,196.06M 8,422.75M
Gross Profit 4,508.47M 4,412.45M 4,454.36M 4,575.89M 5,089.41M
Operating income 971.13M 1,052.49M 957.43M 964.97M 953.54M
Income before tax 906.32M 979.13M 751.67M 685.24M 1,231.40M
Net income 439.44M 667.11M 367.04M 353.66M 986.18M
EBITDA 1,238.34M 1,337.24M 1,288.84M 1,372.27M 1,438.46M
Diluted EPS 0.33 0.50 0.26 0.24 0.70
Dividends Per Share 0.03 0.04 0.03 0.04 0.04
Total Assets 30,539.05M 30,699.32M 35,495.68M 39,479.33M 54,898.34M
Total liabilities 27,623.36M 27,128.81M 29,975.81M 33,627.82M 48,831.70M
Total equity 2,854.88M 3,516.09M 5,503.50M 5,850.65M 6,064.63M
Operating cash flow -286.59M 1,056.77M 646.30M 282.53M 1,445.20M

Valuation Measures

Dec 2017
Operating margin11.32%
Profit margin11.70%

Key executives

  • Chairman, President & Chief Executive Officer: Hiroshi Mikitani
  • COO, Chief Marketing Officer & Group Executive VP: Kentaro Hyakuno
  • Chief Financial & Risk Officer: Kenji Hirose
  • Chief Information & Information Security Officer: Yasufumi Hirai
  • Chief Technology Officer: Terje Marthinussen


  • Rakuten, Inc. (5.9%)
  • Baillie Gifford & Co. (4.7%)
  • Nomura Asset Management Co., Ltd. (1.8%)
  • The Vanguard Group, Inc. (1.3%)
  • Culture Convenience Club Co., Ltd. (1.2%)
  • BlackRock Fund Advisors (1.0%)
  • Daiwa Asset Management Co. Ltd. (0.9%)
  • Nikko Asset Management Co., Ltd. (0.8%)

Contact Details

  • Website:
  • Address: Rakuten Crimson House, 1-14-1 Tamagawa, Tokyo, 158-0094, Japan
  • Phone: +81.50.5581.6910

Related Companies

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Last Updated on 14 Nov, 2018

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