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Consumer Non-Durables

Sanrio Co., Ltd.

Business Summary

Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software. It operates through the following business divisions: Social, Communication, and Gifts, Theme Parks, and Others. The Social, Communication, and Gifts business division handles the greeting cards, publication, video software and copyrights management businesses. The Theme Parks business division involves the theme park operations as well as the planning of musicals and other performances. The Others business division includes the restaurant management, leasing of robots and automobiles, beverages, and non-life insurance agency services. The company was founded on August 10, 1960 by Shintaro Tsuji and is headquartered in Tokyo, Japan.

Financial Highlights

Mar 2021 JPYUSD
Gross Profit24,406M230.12M
Operating income-3,279M-30.91M
Income before tax-2,676M-25.23M
Net income-3,959M-37.32M
Diluted EPS-47.92-0.45
Dividends Per Share00
Total Assets85,040M769.59M
Total liabilities47,750M432.12M
Total equity37,155M336.24M
Operating cash flow-2,287M-21.56M
Currency in JPYCurrency in USD

Historical Data

 Mar 2017Mar 2018Mar 2019Mar 2020Mar 2021
Revenue 62,682M 60,194M 59,211M 55,239M 41,070M
Gross Profit 39,574M 37,571M 36,819M 33,787M 24,406M
Operating income 6,905M 5,735M 4,787M 2,107M -3,279M
Income before tax 7,910M 10,708M 6,070M 1,266M -2,676M
Net income 6,476M 4,929M 3,881M 192M -3,959M
EBITDA 8,688M 7,856M 6,714M 4,292M -1,433M
Diluted EPS 76.31 58.08 45.72 2.25 -47.92
Dividends Per Share 80 55 30 35 0
Total Assets 101,312M 98,274M 95,185M 89,515M 85,040M
Total liabilities 48,250M 45,536M 42,785M 43,125M 47,750M
Total equity 52,854M 52,491M 52,109M 46,061M 37,155M
Operating cash flow 7,037M 4,065M 5,264M 834M -2,287M
 Mar 2017Mar 2018Mar 2019Mar 2020Mar 2021
Revenue 578.84M 543.10M 533.93M 508.05M 387.24M
Gross Profit 365.45M 338.98M 332.01M 310.75M 230.12M
Operating income 63.76M 51.74M 43.16M 19.37M -30.91M
Income before tax 73.04M 96.61M 54.73M 11.64M -25.23M
Net income 59.80M 44.47M 34.99M 1.76M -37.32M
EBITDA 80.23M 70.88M 60.54M 39.47M -13.51M
Diluted EPS 0.70 0.52 0.41 0.02 -0.45
Dividends Per Share 0.73 0.49 0.27 0.32 0
Total Assets 909.19M 924.06M 859.96M 829.18M 769.59M
Total liabilities 433.00M 428.17M 386.54M 399.47M 432.12M
Total equity 474.32M 493.56M 470.78M 426.66M 336.24M
Operating cash flow 64.98M 36.67M 47.46M 7.67M -21.56M

Valuation Measures

Mar 2021
Operating margin-7.98%
Profit margin-9.63%

Key executives

  • President & Representative Director: Tomokuni Tsuji
  • MD, Head-Secretariat Office & Information Systems: Kosho Nomura
  • Executive Officer: Miyuki Okumura
  • Executive Officer & GM-Greeting Card Business: Satoru Shimizu
  • Senior Managing Director & GM-Sales Planning: Kazuyoshi Fukushima


  • Sanrio Co., Ltd. (9.5%)
  • Kiyokawa Shoji KK (7.5%)
  • Invesco Asset Management (Japan) Ltd. (6.2%)
  • Konan Shoji KK (5.1%)
  • Sumitomo Mitsui Financial Group, Inc. (4.5%)
  • Mitsubishi UFJ Financial Group, Inc. (4.5%)
  • BANDAI NAMCO Holdings Inc. (4.1%)
  • Nomura Asset Management Co., Ltd. (2.2%)
  • TSUJI TOMOKO (1.9%)

Contact Details

  • Website:
  • Address: Gate City Osaki West Tower, 14/F, 1-11-1 Osaki, Tokyo, 141-8603, Japan
  • Phone: +81.3.3779.8111

Related Companies

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  • San-Byte Taiwan Co., Ltd.
  • Sanrio Asia Merchandise Co., Ltd.
  • Sanrio Shanghai International Trading Co., Ltd.
  • Sanrio Korea Co., Ltd.
  • Sanrio Wave Hong Kong Co., Ltd.
  • Sanrio (Hong Kong) Co., Ltd.
  • Sanrio Taiwan Co., Ltd.
  • Sanrio Entertainment Co., Ltd.
  • Sanrio Enterprise Co., Ltd.
  • Sanrio Car Lease Co., Ltd.
  • Sanrio Music Publications Co., Ltd.
  • Harmonyland Co., Ltd.
  • Sanrio Far East Co. Ltd.
  • Sanrio Puroland Co., Ltd.
  • Sanrio GmbH
  • Kokoro Co., Ltd.
  • Royal Wing Co. Ltd.
  • Sanrio, Inc.


    Last Updated on 2 Dec, 2021

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