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Consumer Non-Durables

Shiseido Co., Ltd.

Business Summary

Shiseido Co., Ltd. engages in the production and sale of cosmetics for men and women. It operates through the following segments: Japan, China, Asia Pacific, Americas, Europe, Travel Retail, Professional, and Others. The Japan, China, Asia Pacific, Americas, and Europe segments sell cosmetics, fragrance, and personal care products with core brands such as Shiseido, clé de peau BEAUTÉ, ELIXIR, MAQUILLAGE, AUPRES, urara, TSUBAKI, Za, and narciso rodriguez in each corresponding region. The Travel Retail segment retails Shiseido, clé de peau BEAUTÉ, bareMinerals, and NARS brands in airport duty-free shops excluding Japan. The Professional segment manages the sale of beauty products in Japan, China, and Asia. The Others segment includes headquarter functions, production, frontier science, and restaurant businesses. The company was founded by Arinobu Fukuhara on September 17, 1872 and is headquartered in Tokyo, Japan.

Financial Highlights

Dec 2021 JPYUSD
Gross Profit772,206M7,028.15M
Operating income41,587M378.49M
Income before tax73,256M666.73M
Net income42,440M386.26M
Diluted EPS106.140.96
Dividends Per Share500.45
Total Assets1,179.36B10,241.50M
Total liabilities611,925M5,313.92M
Total equity546,090M4,742.21M
Operating cash flow122,887M1,118.44M
Currency in JPYCurrency in USD

Historical Data

 Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021
Revenue 1,005.06B 1,094.82B 1,131.54B 920,888M 1,035.16B
Gross Profit 773,735M 862,897M 876,703M 682,487M 772,206M
Operating income 80,437M 108,352M 113,832M 14,964M 41,587M
Income before tax 38,555M 104,310M 107,378M -2,040M 73,256M
Net income 22,749M 61,404M 73,562M -11,660M 42,440M
EBITDA 124,286M 152,197M 172,242M 82,412M 111,435M
Diluted EPS 56.87 153.55 183.99 -29.18 106.14
Dividends Per Share 27.50 45 60 40 50
Total Assets 949,425M 1,009.61B 1,218.79B 1,204.22B 1,179.36B
Total liabilities 503,550M 541,152M 700,935M 697,633M 611,925M
Total equity 424,322M 449,533M 497,701M 485,688M 546,090M
Operating cash flow 95,392M 92,577M 75,562M 64,045M 122,887M
 Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021
Revenue 8,963.07M 9,913.04M 10,380.13M 8,625.08M 9,421.44M
Gross Profit 6,900.11M 7,813.06M 8,042.34M 6,392.21M 7,028.15M
Operating income 717.33M 981.06M 1,044.22M 140.15M 378.49M
Income before tax 343.83M 944.47M 985.02M -19.10M 666.73M
Net income 202.87M 555.98M 674.81M -109.20M 386.26M
EBITDA 1,108.37M 1,378.06M 1,580.04M 771.87M 1,014.21M
Diluted EPS 0.50 1.39 1.68 -0.27 0.96
Dividends Per Share 0.24 0.40 0.55 0.37 0.45
Total Assets 8,428.09M 9,202.18M 11,215.04M 11,663.79M 10,241.50M
Total liabilities 4,470.04M 4,932.34M 6,449.82M 6,757.06M 5,313.92M
Total equity 3,766.72M 4,097.27M 4,579.71M 4,704.22M 4,742.21M
Operating cash flow 850.69M 838.23M 693.16M 599.84M 1,118.44M

Valuation Measures

Dec 2021
Operating margin4.01%
Profit margin4.09%

Key executives

  • Chairman, President & Chief Executive Officer: Masahiko Uotani
  • CFO, Head-Finance, Accounting & Investor Relations: Michael Coombs
  • Chief Information Technology Officer: Atsunori Takano
  • Chief Beauty Strategy Officer & Executive Officer: Kiyomi Horii
  • Chief Brand Officer & Executive Officer: Yoshiaki Okabe


  • Baillie Gifford & Co. (7.2%)
  • Nomura Asset Management Co., Ltd. (5.8%)
  • Sumitomo Mitsui Trust Asset Management Co., Ltd. (4.1%)
  • Asset Management One Co., Ltd. (3.4%)
  • Nikko Asset Management Co., Ltd. (2.7%)
  • Daiwa Asset Management Co. Ltd. (2.6%)
  • The Vanguard Group, Inc. (2.5%)
  • Lindsell Train Ltd. (2.2%)
  • Mizuho Bank Pension Fund (1.7%)
  • BlackRock Fund Advisors (1.6%)

Contact Details

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Last Updated on 29 Nov, 2022

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