ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Consumer Non-Durables

Shiseido Co., Ltd.

Business Summary

Shiseido Co., Ltd. engages in the production and sale of cosmetics for men and women. It operates through the following segments: Japan, China, Asia Pacific, Americas, Europe, Travel Retail, Professional, and Others. The Japan, China, Asia Pacific, Americas, and Europe segments sell cosmetics, fragrance, and personal care products with core brands such as Shiseido, clé de peau BEAUTÉ, ELIXIR, MAQUILLAGE, AUPRES, urara, TSUBAKI, Za, and narciso rodriguez in each corresponding region. The Travel Retail segment retails Shiseido, clé de peau BEAUTÉ, bareMinerals, and NARS brands in airport duty-free shops excluding Japan. The Professional segment manages the sale of beauty products in Japan, China, and Asia. The Others segment includes headquarter functions, production, frontier science, and restaurant businesses. The company was founded by Arinobu Fukuhara on September 17, 1872 and is headquartered in Tokyo, Japan.

Financial Highlights

Dec 2022 JPYUSD
Gross Profit744,164M5,657.85M
Operating income22,442M170.62M
Income before tax48,821M371.18M
Net income34,202M260.03M
Diluted EPS85.540.65
Dividends Per Share1000.76
Total Assets1,307.66B9,910.65M
Total liabilities682,397M5,171.82M
Total equity604,260M4,579.63M
Operating cash flow46,735M355.32M
Currency in JPYCurrency in USD

Historical Data

 Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022
Revenue 1,094.82B 1,131.54B 920,888M 1,009.96B 1,067.35B
Gross Profit 862,897M 876,703M 682,487M 738,158M 744,164M
Operating income 108,352M 113,832M 14,964M -28,849M 22,442M
Income before tax 104,310M 107,378M -2,040M 100,820M 48,821M
Net income 61,404M 73,562M -11,660M 46,910M 34,202M
EBITDA 152,197M 172,242M 82,412M 47,209M 98,160M
Diluted EPS 153.55 183.99 -29.18 117.32 85.54
Dividends Per Share 45 60 40 50 100
Total Assets 1,009.61B 1,218.79B 1,204.22B 1,300.97B 1,307.66B
Total liabilities 541,152M 700,935M 697,633M 738,794M 682,397M
Total equity 449,533M 497,701M 485,688M 540,695M 604,260M
Operating cash flow 92,577M 75,562M 64,045M 134,249M 46,735M
 Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022
Revenue 9,913.04M 10,380.13M 8,625.08M 9,192.10M 8,115.06M
Gross Profit 7,813.06M 8,042.34M 6,392.21M 6,718.26M 5,657.85M
Operating income 981.06M 1,044.22M 140.15M -262.56M 170.62M
Income before tax 944.47M 985.02M -19.10M 917.60M 371.18M
Net income 555.98M 674.81M -109.20M 426.94M 260.03M
EBITDA 1,378.06M 1,580.04M 771.87M 429.66M 746.30M
Diluted EPS 1.39 1.68 -0.27 1.06 0.65
Dividends Per Share 0.40 0.55 0.37 0.45 0.76
Total Assets 9,202.18M 11,215.04M 11,663.79M 11,297.63M 9,910.65M
Total liabilities 4,932.34M 6,449.82M 6,757.06M 6,415.64M 5,171.82M
Total equity 4,097.27M 4,579.71M 4,704.22M 4,695.36M 4,579.63M
Operating cash flow 838.23M 693.16M 599.84M 1,221.85M 355.32M

Valuation Measures

Dec 2022
Operating margin2.10%
Profit margin3.20%

Key executives

  • Chairman, President & Chief Executive Officer: Masahiko Uotani
  • CFO, Head-Finance, Accounting & Investor Relations: Michael Coombs
  • Chief Information Technology Officer: Atsunori Takano
  • Chief Beauty Strategy Officer & Executive Officer: Kiyomi Horii
  • Chief Brand Officer & Executive Officer: Yoshiaki Okabe


  • Baillie Gifford & Co. (7.2%)
  • Nomura Asset Management Co., Ltd. (6.0%)
  • Sumitomo Mitsui Trust Asset Management Co., Ltd. (4.1%)
  • Asset Management One Co., Ltd. (3.4%)
  • Nikko Asset Management Co., Ltd. (2.7%)
  • Daiwa Asset Management Co. Ltd. (2.6%)
  • The Vanguard Group, Inc. (2.5%)
  • Lindsell Train Ltd. (1.8%)
  • BlackRock Fund Advisors (1.7%)
  • Mizuho Bank Pension Fund (1.7%)

Contact Details

Related Companies

  • Shiseido Creative Co., Ltd.
  • Shiseido Beauty Salon Co. Ltd.
  • ettusais Co., Ltd.
  • Shiseido International, Inc.
  • Shiseido Restricted Stock Compensation Plan
  • Japan Retail Innovation Co., Ltd.
  • Shiseido Co. Ltd. /Personal Care Bus/
  • Shiseido Co. Ltd. /Shampoo & Affordable Skincare Bus/
  • Shiseido Venture Partners
  • Shiseido Japan Co. Ltd.
  • Shiseido (Canada), Inc.
  • Shiseido Singapore Co. (Pte) Ltd.
  • Shiseido Professional Korea Co., Ltd.
  • Shiseido China Research Center Co. Ltd.
  • Shiseido India Pvt Ltd.
  • Shiseido Vietnam, Inc.
  • Shiseido Cosmetics Vietnam Co. Ltd.
  • Beaute Prestige International SA
  • Shanghai Zotos CITIC Cosmetics Co., Ltd.
  • Shiseido SA
  • Shiseido Malaysia Sdn. Bhd.
  • Shiseido (RUS) LLC
  • Shiseido Professional Co. Ltd.
  • Shiseido NZ Ltd.
  • Shiseido China Co., Ltd.
  • Shiseido Yakuhin KK
  • Shiseido Beautech Co. Ltd.
  • Shiseido Information Network Co. Ltd.
  • Etowas Co. Ltd.
  • IPSA Co., Ltd.


  • L'Oreal S.A.
  • Natura & Co Holding SA
  • Estee Lauder Companies Inc. Class A
  • Revlon, Inc. Class A
  • Coty Inc. Class A
  • e.l.f. Beauty, Inc.
  • Maxigen Biotech Inc.
  • DR.WU Skincare Co., Ltd.
  • Youngevity International, Inc.
  • Interparfums
  • Cutera, Inc.
  • NovaBay Pharmaceuticals, Inc.
  • Onion Global Ltd. Sponsored ADR Class A
Last Updated on 2 Jun, 2023

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more