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Retail Trade

Suning Commerce Group Co. Ltd.

  • 13.00 CNY
  • +0.34
  • +2.69%
  • China
    Apr 20, 2018
  • Ticker
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  • Market cap (CNY)
  • Market cap (USD)
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Company Background

Suning Commerce Group is a Chinese electronics retailer based in Nanjing. Chairman Zhang Jindong heads the group, which is listed on the Shenzhen Stock Exchange. Suning started out as a distributor of air conditioners in 1990. It has expanded its sales network alongside the rise of China's economy, benefiting from national reforms and open-door policies. It has grown into a general electronics retailer that also deals with TVs and household appliances.

In 2009, Suning announced that it had reached agreement to become the biggest largest shareholder in Japanese electronics retailer Laox. Through the investment it aimed to learn from Laox about Japanese-style sales techniques and customer service. It also boosted its product lineups.

The company expanded overseas with the launch of a research and development center in the U.S. It also moved into online sales business in 2009. The company changed its name to Suning Commerce Group in 2013. It was previously called Suning Appliance.

Suning has about 1,600 outlets across China; 300 of them are large flagship stores. It has about 13,000 employees.

Business Summary Co., Ltd. engages in the provision of internet retail services. It focuses on retail, finance, and logistics three business units. It offers online and offline digital service network to provide large data supplier's brand promotion, product customization, and supply chain management services, The company was founded in 1990 and is headquartered in Nanjing, China.

Financial Highlights

Dec 2017 CNYUSD
Gross Profit24,962.29M3,693.61M
Operating income-112.52M-16.64M
Income before tax4,244.46M628.04M
Net income4,212.51M623.31M
Diluted EPS0.450.06
Dividends Per Share0.100.01
Total Assets157,276.68M24,151.82M
Total liabilities72,978.23M11,206.73M
Total equity78,958.41M12,125.06M
Operating cash flow-2,206.20M-326.44M
Currency in CNYCurrency in USD

Historical Data

 Dec 2013Dec 2014Dec 2015Dec 2016Dec 2017
Revenue 104,962.28M 108,568.13M 134,961.83M 148,001.87M 187,198.47M
Gross Profit 14,704.94M 15,068.22M 17,851.53M 19,734.30M 24,962.29M
Operating income -40.24M -1,340.81M -2,146.70M -543.77M -112.52M
Income before tax 150.26M 1,207.84M 930.34M 1,010.07M 4,244.46M
Net income 371.77M 866.91M 872.50M 704.41M 4,212.51M
EBITDA 1,575.81M 384.97M 401.52M 1,151.46M 1,937.51M
Diluted EPS 0.05 0.12 0.12 0.08 0.45
Dividends Per Share 0 0.05 0.06 0.07 0.10
Total Assets 82,596.56M 82,193.72M 88,075.67M 137,167.24M 157,276.68M
Total liabilities 53,527.97M 52,291.14M 55,559.58M 66,619.95M 72,978.23M
Total equity 28,369.25M 29,281.85M 30,482.55M 65,709.68M 78,958.41M
Operating cash flow 2,303.35M -988.39M 2,026.98M 4,137.86M -2,206.20M
 Dec 2013Dec 2014Dec 2015Dec 2016Dec 2017
Revenue 17,073.47M 17,619.83M 21,473.23M 22,277.49M 27,699.36M
Gross Profit 2,391.94M 2,445.46M 2,840.28M 2,970.44M 3,693.61M
Operating income -6.54M -217.60M -341.55M -81.85M -16.64M
Income before tax 24.44M 196.02M 148.02M 152.03M 628.04M
Net income 60.47M 140.69M 138.82M 106.02M 623.31M
EBITDA 256.32M 62.47M 63.88M 173.31M 286.68M
Diluted EPS 0.00 0.01 0.01 0.01 0.06
Dividends Per Share 0 0.00 0.00 0.01 0.01
Total Assets 13,643.53M 13,248.50M 13,563.45M 19,737.71M 24,151.82M
Total liabilities 8,841.89M 8,428.61M 8,556.05M 9,586.29M 11,206.73M
Total equity 4,686.11M 4,719.83M 4,694.24M 9,455.31M 12,125.06M
Operating cash flow 374.67M -160.40M 322.50M 622.83M -326.44M

Valuation Measures

Dec 2017
Operating margin-0.06%
Profit margin2.25%

Key executives

  • President: En Long Hou
  • Chief Financial Officer: Zhong Xiang Xiao
  • Director & Senior Vice President: Xiang Sheng Meng
  • Securities Representative: Feng Han
  • Board Secretary: Wei Huang


  • Suning Appliance Group Co., Ltd. (37.0%)
  • CHEN JIN FENG (3.6%)
  • China Investment Corp. (Investment Company) (1.4%)
  • Suning Commerce Group Co. Ltd. Phase 1 Esop (1.2%)
  • Hony Capital (Beijing) Co. Ltd. (0.9%)
  • JIANG YONG (0.9%)
  • Orient Securities Co., Ltd. (0.5%)
  • China Minsheng Trust Co., Ltd. (0.5%)
  • Fullgoal Fund Management Co., Ltd. (0.5%)
  • LIN YI LING /JONJEE/ (0.4%)

Contact Details

  • Website:
  • Address: No. 1 Suning Avenue, Xuanwu District, Nanjing, 210042, China
  • Phone: +86.25.8441.8888

Related Companies

  • Jiangsu Suning Logistics Co., Ltd.
  • Beijing Suning Cloud Business Sales Co. Ltd.
  • Suning Cultural Investment Management Co., Ltd.
  • Suning Commerce Group Co. Ltd. Phase 1 Esop
  • PPLive Corp.
  • Co., Ltd.
  • Beijing Redbaby Internet Technology Co. Ltd.
  • China Commerce Services Ltd. /Maternal Care & Cosmetics Ops/
  • Citicall Retail Management Ltd.
  • Shanghai Suning Appliance Co. Ltd.
  • Hong Kong Suning Appliances Co., Ltd.
  • Beijing Redbaby Information Technology Co., Ltd.
  • F.C. Internazionale Milano SpA


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  • Phoenix New Media Ltd. Sponsored ADR Class A
  • Qingdao Haier Co., Ltd. Class A
  • Sun Art Retail Group Limited
Last Updated on 20 Apr, 2018

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