Suning.com Co., Ltd.
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- Chinese tourist slump forces job cuts at duty-free chain Laox Feb 16, 2020 See more articles on Suning.com Co., Ltd.
Company Background
Suning.com is a Chinese electronics retailer based in Nanjing. Chairman Zhang Jindong heads the group, which is listed on the Shenzhen Stock Exchange. Suning started out as a distributor of air conditioners in 1990. It has expanded its sales network alongside the rise of China's economy, benefiting from national reforms and open-door policies. It has grown into a general electronics retailer that also deals with TVs and household appliances.
In 2009, Suning announced that it had reached agreement to become the biggest largest shareholder in Japanese electronics retailer Laox. Through the investment it aimed to learn from Laox about Japanese-style sales techniques and customer service. It also boosted its product lineups.
The company expanded overseas with the launch of a research and development center in the U.S. It also moved into online sales business in 2009. The company changed its name to Suning Commerce Group in 2013. It was previously called Suning Appliance. The company changed its name again to Suning.com in 2018.
Suning has about 1,600 outlets across China; 300 of them are large flagship stores. It has about 13,000 employees.
Business Summary
Financial Highlights
| Dec 2019 | CNY | USD |
| Revenue | 268,167.99M | 38,809.49M |
| Gross Profit | 34,739.66M | 5,027.55M |
| Operating income | -4,526.77M | -655.11M |
| Income before tax | 14,329.59M | 2,073.79M |
| Net income | 9,842.95M | 1,424.48M |
| EBITDA | -898.15M | -129.98M |
| Diluted EPS | 1.06 | 0.15 |
| Dividends Per Share | 0.05 | 0.00 |
| Total Assets | 236,855.04M | 34,003.04M |
| Total liabilities | 148,895.13M | 21,375.47M |
| Total equity | 87,921.91M | 12,622.12M |
| Operating cash flow | -14,224.45M | -2,058.57M |
| Currency in CNY | Currency in USD |
Historical Data
| Dec 2015 | Dec 2016 | Dec 2017 | Dec 2018 | Dec 2019 | |
| Revenue | 134,961.83M | 148,001.87M | 187,198.47M | 244,062.23M | 268,167.99M |
| Gross Profit | 17,851.53M | 19,672.97M | 24,933.51M | 34,319.96M | 34,739.66M |
| Operating income | -2,146.70M | -924.92M | -141.30M | 939.83M | -4,526.77M |
| Income before tax | 930.34M | 1,010.07M | 4,244.46M | 13,648.73M | 14,329.59M |
| Net income | 872.50M | 704.41M | 4,212.51M | 13,327.55M | 9,842.95M |
| EBITDA | 401.52M | 831.64M | 1,937.51M | 3,312.09M | -898.15M |
| Diluted EPS | 0.12 | 0.08 | 0.45 | 1.43 | 1.06 |
| Dividends Per Share | 0.06 | 0.07 | 0.10 | 0.12 | 0.05 |
| Total Assets | 88,075.67M | 137,167.24M | 157,276.68M | 199,467.20M | 236,855.04M |
| Total liabilities | 55,559.58M | 66,619.95M | 72,978.23M | 110,650.32M | 148,895.13M |
| Total equity | 30,482.55M | 65,709.68M | 78,958.41M | 80,917.09M | 87,921.91M |
| Operating cash flow | 2,026.98M | 4,137.86M | -2,206.20M | -1,935.82M | -14,224.45M |
| Dec 2015 | Dec 2016 | Dec 2017 | Dec 2018 | Dec 2019 | |
| Revenue | 21,473.23M | 22,277.49M | 27,699.36M | 36,884.05M | 38,809.49M |
| Gross Profit | 2,840.28M | 2,961.21M | 3,689.35M | 5,186.62M | 5,027.55M |
| Operating income | -341.55M | -139.22M | -20.90M | 142.03M | -655.11M |
| Income before tax | 148.02M | 152.03M | 628.04M | 2,062.67M | 2,073.79M |
| Net income | 138.82M | 106.02M | 623.31M | 2,014.13M | 1,424.48M |
| EBITDA | 63.88M | 125.18M | 286.68M | 500.54M | -129.98M |
| Diluted EPS | 0.01 | 0.01 | 0.06 | 0.21 | 0.15 |
| Dividends Per Share | 0.00 | 0.01 | 0.01 | 0.01 | 0.00 |
| Total Assets | 13,563.45M | 19,737.71M | 24,151.82M | 29,052.71M | 34,003.04M |
| Total liabilities | 8,556.05M | 9,586.29M | 11,206.73M | 16,116.39M | 21,375.47M |
| Total equity | 4,694.24M | 9,455.31M | 12,125.06M | 11,785.70M | 12,622.12M |
| Operating cash flow | 322.50M | 622.83M | -326.44M | -292.55M | -2,058.57M |
Valuation Measures
| Dec 2019 | |
| PER | 9.44 |
| ROA | 4.51% |
| ROE | 11.65% |
| Operating margin | -1.68% |
| Profit margin | 3.67% |
Key executives
- President: En Long Hou
- Director & Senior Vice President: Xiang Sheng Meng
- Board Secretary: Wei Huang
Shareholders
- Alibaba Group Holding Ltd. (24.1%)
- Suning Appliance Group Co., Ltd. (24.1%)
- ZHANG JIN DONG (10.3%)
- CHEN JIN FENG (2.3%)
- Suning.com Co. Ltd. ESOP (1.8%)
- JIN MING (1.6%)
- China Investment Corp. (Investment Management) (0.9%)
- Suning.com Co., Ltd. (0.3%)
- BlackRock Fund Advisors (0.3%)
- The Vanguard Group, Inc. (0.2%)
Contact Details
- Website:http://www.suning.cn
- Address: No. 1 Suning Avenue, Xuanwu District, Nanjing, 210042, China
- Phone: +86.25.8441.8888
Related Companies
- Carrefour (Shanghai) Supply Chain Management Co., Ltd.
- Hong Kong Suning Cross-border E-Commerce Co., Ltd.
- Hongkong Suning Appliance Resourcing Ltd.
- Suning Intelligent Terminal Co., Ltd.
- Nanjing Suning Department Store Co., Ltd.
- Suning Bangke Technology Service Co., Ltd.
- Jiangsu Suning Yida Logistics Investment Co., Ltd.
- Nanjing Suning Electronic Information Technology Co., Ltd.
- Jiangsu Suning Trading Co., Ltd.
- Hangzhou Suning Purchasing Co., Ltd.
- Nanjing Suning Egou E Business Co., Ltd.
- Shanxi Suning Tesco Purchasing Co., Ltd.
- Nanchang Suning Red Child Maternal & Infant Products
- Hefei Suxiansheng Supermarket Purchasing Co., Ltd.
- Chongqing Suning Yuning Trading Co.
- Guangzhou Suning Easy Shopping Flow Co., Ltd.
- Nanjing Yuhua Suning Appliance Co., Ltd.
- Sichuan Suning Logistics Co., Ltd.
- Shanghai Suning Trading Co., Ltd.
- Chongqing Maoning Electronic Commerce Co., Ltd.
- Hainan Suning Yunshang Commerce & Trade Co., Ltd.
- Shandong Suning Electric Appliance Co., Ltd.
- Ezhou Gedian Suning Tesco Sales Co., Ltd.
- Wuhan Suning Tesco Sales Co., Ltd.
- Henan Suning Electric Appliances Co., Ltd.
- Shaanxi Suning Tesco Sales Co., Ltd.
- Meishan Pengshan District Suning Tesco Sales Co., Ltd.
- Sichuan Suning Tesco Sales Co., Ltd.
- Shaoxing Suning Tesco Trading Co.
- Tianjin Tianning Suning Tesco Trading Co.
Competitors
- JD.com, Inc. Class A
- Giglio Group SpA
- Grand Ocean Retail Group Ltd.
- Wanda Sports Group Company Limited Sponsored ADR Class A
- Wunong Net Technology Co. Ltd.
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Last Updated on 20 Jan, 2021
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