Suning.com Co., Ltd.

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See more articles on Suning.com Co., Ltd.

Company Background

Suning.com is a Chinese electronics retailer based in Nanjing. Chairman Zhang Jindong heads the group, which is listed on the Shenzhen Stock Exchange. Suning started out as a distributor of air conditioners in 1990. It has expanded its sales network alongside the rise of China's economy, benefiting from national reforms and open-door policies. It has grown into a general electronics retailer that also deals with TVs and household appliances.

In 2009, Suning announced that it had reached agreement to become the biggest largest shareholder in Japanese electronics retailer Laox. Through the investment it aimed to learn from Laox about Japanese-style sales techniques and customer service. It also boosted its product lineups.

The company expanded overseas with the launch of a research and development center in the U.S. It also moved into online sales business in 2009. The company changed its name to Suning Commerce Group in 2013. It was previously called Suning Appliance. The company changed its name again to Suning.com in 2018.

Suning has about 1,600 outlets across China; 300 of them are large flagship stores. It has about 13,000 employees.

Business Summary

Suning.com Co., Ltd. engages in the provision of internet retail services. It focuses on retail, finance, and logistics three business units. It offers online and offline digital service network to provide large data supplier's brand promotion, product customization, and supply chain management services, The company was founded on October 15, 1996 and is headquartered in Nanjing, China.

Financial Highlights

Dec 2019	CNY	USD
Revenue	268,167.99M	38,809.49M
Gross Profit	34,739.66M	5,027.55M
Operating income	-4,526.77M	-655.11M
Income before tax	14,329.59M	2,073.79M
Net income	9,842.95M	1,424.48M
EBITDA	-898.15M	-129.98M
Diluted EPS	1.06	0.15
Dividends Per Share	0.05	0.00
Total Assets	236,855.04M	34,003.04M
Total liabilities	148,895.13M	21,375.47M
Total equity	87,921.91M	12,622.12M
Operating cash flow	-14,224.45M	-2,058.57M
	Currency in CNY	Currency in USD

Historical Data

CNY | USD

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019
Revenue	134,961.83M	148,001.87M	187,198.47M	244,062.23M	268,167.99M
Gross Profit	17,851.53M	19,672.97M	24,933.51M	34,319.96M	34,739.66M
Operating income	-2,146.70M	-924.92M	-141.30M	939.83M	-4,526.77M
Income before tax	930.34M	1,010.07M	4,244.46M	13,648.73M	14,329.59M
Net income	872.50M	704.41M	4,212.51M	13,327.55M	9,842.95M
EBITDA	401.52M	831.64M	1,937.51M	3,312.09M	-898.15M
Diluted EPS	0.12	0.08	0.45	1.43	1.06
Dividends Per Share	0.06	0.07	0.10	0.12	0.05
Total Assets	88,075.67M	137,167.24M	157,276.68M	199,467.20M	236,855.04M
Total liabilities	55,559.58M	66,619.95M	72,978.23M	110,650.32M	148,895.13M
Total equity	30,482.55M	65,709.68M	78,958.41M	80,917.09M	87,921.91M
Operating cash flow	2,026.98M	4,137.86M	-2,206.20M	-1,935.82M	-14,224.45M

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019
Revenue	21,473.23M	22,277.49M	27,699.36M	36,884.05M	38,809.49M
Gross Profit	2,840.28M	2,961.21M	3,689.35M	5,186.62M	5,027.55M
Operating income	-341.55M	-139.22M	-20.90M	142.03M	-655.11M
Income before tax	148.02M	152.03M	628.04M	2,062.67M	2,073.79M
Net income	138.82M	106.02M	623.31M	2,014.13M	1,424.48M
EBITDA	63.88M	125.18M	286.68M	500.54M	-129.98M
Diluted EPS	0.01	0.01	0.06	0.21	0.15
Dividends Per Share	0.00	0.01	0.01	0.01	0.00
Total Assets	13,563.45M	19,737.71M	24,151.82M	29,052.71M	34,003.04M
Total liabilities	8,556.05M	9,586.29M	11,206.73M	16,116.39M	21,375.47M
Total equity	4,694.24M	9,455.31M	12,125.06M	11,785.70M	12,622.12M
Operating cash flow	322.50M	622.83M	-326.44M	-292.55M	-2,058.57M

Valuation Measures

Dec 2019
PER	9.44
ROA	4.51%
ROE	11.65%
Operating margin	-1.68%
Profit margin	3.67%

Key executives

President: En Long Hou
Chief Financial Officer: Zhong Xiang Xiao
Director & Senior Vice President: Xiang Sheng Meng
Securities Representative: Feng Han
Board Secretary: Wei Huang

Shareholders

Alibaba Group Holding Ltd. (24.1%)
Suning Appliance Group Co., Ltd. (24.1%)
ZHANG JIN DONG (10.3%)
CHEN JIN FENG (2.3%)
Suning.com Co. Ltd. ESOP (1.8%)
JIN MING (1.6%)
China Investment Corp. (Investment Management) (0.9%)
Suning.com Co., Ltd. (0.3%)
The Vanguard Group, Inc. (0.2%)
BlackRock Fund Advisors (0.2%)

Contact Details

Website:http://www.suning.cn
Address: No. 1 Suning Avenue, Xuanwu District, Nanjing, 210042, China
Phone: +86.25.8441.8888

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Competitors

Jiangsu Hongtu High Technology Co. Ltd. Class A
JD.com, Inc. Class A
Yinchuan Xinhua Commercial Group Co., Ltd. Class A
Giglio Group SpA
Wanda Sports Group Company Limited Sponsored ADR Class A

Last Updated on 6 Aug, 2020