Retail Trade
Suning.com Co., Ltd.
In the news
- Well-off Chinese shoppers boost sales at Budweiser and Prada Jul 31, 2020
- China's JD.com injects $100m into brick-and-mortar retailer Gome May 30, 2020
- From Peking duck to autos, coronavirus crushes China's profits Apr 23, 2020
- China's retailers face hard truth: If you reopen, they won't come Apr 3, 2020
- Chinese tourist slump forces job cuts at duty-free chain Laox Feb 16, 2020 See more articles on Suning.com Co., Ltd.
Company Background
Suning.com is a Chinese electronics retailer based in Nanjing. Chairman Zhang Jindong heads the group, which is listed on the Shenzhen Stock Exchange. Suning started out as a distributor of air conditioners in 1990. It has expanded its sales network alongside the rise of China's economy, benefiting from national reforms and open-door policies. It has grown into a general electronics retailer that also deals with TVs and household appliances.
In 2009, Suning announced that it had reached agreement to become the biggest largest shareholder in Japanese electronics retailer Laox. Through the investment it aimed to learn from Laox about Japanese-style sales techniques and customer service. It also boosted its product lineups.
The company expanded overseas with the launch of a research and development center in the U.S. It also moved into online sales business in 2009. The company changed its name to Suning Commerce Group in 2013. It was previously called Suning Appliance. The company changed its name again to Suning.com in 2018.
Suning has about 1,600 outlets across China; 300 of them are large flagship stores. It has about 13,000 employees.
Business Summary
Suning.com Co., Ltd. engages in the provision of internet retail services. It focuses on retail, finance, and logistics three business units. It offers online and offline digital service network to provide large data supplier's brand promotion, product customization, and supply chain management services, The company was founded on May 15, 1996 and is headquartered in Nanjing, China.
Financial Highlights
| Dec 2021 | CNY | USD |
| Revenue | 138,245.73M | 21,435.57M |
| Gross Profit | 1,856.82M | 287.90M |
| Operating income | -21,020.24M | -3,259.27M |
| Income before tax | -38,040.29M | -5,898.30M |
| Net income | -43,264.60M | -6,708.35M |
| EBITDA | -12,472.13M | -1,933.85M |
| Diluted EPS | -4.65 | -0.72 |
| Dividends Per Share | 0 | 0 |
| Total Assets | 170,738.08M | 26,789.37M |
| Total liabilities | 139,074.84M | 21,821.30M |
| Total equity | 32,098.06M | 5,036.29M |
| Operating cash flow | -5,999.36M | -930.22M |
| Currency in CNY | Currency in USD |
Historical Data
| Dec 2017 | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | |
| Revenue | 187,198.47M | 244,062.23M | 268,167.99M | 251,322.89M | 138,245.73M |
| Gross Profit | 24,933.51M | 34,319.96M | 34,739.66M | 23,139.54M | 1,856.82M |
| Operating income | -141.30M | 939.83M | -4,526.77M | -6,643.30M | -21,020.24M |
| Income before tax | 4,244.46M | 13,648.73M | 14,329.59M | -6,914.75M | -38,040.29M |
| Net income | 4,212.51M | 13,327.55M | 9,842.95M | -4,274.69M | -43,264.60M |
| EBITDA | 1,937.51M | 3,312.09M | -898.15M | -2,546.12M | -12,472.13M |
| Diluted EPS | 0.45 | 1.43 | 1.06 | -0.46 | -4.65 |
| Dividends Per Share | 0.10 | 0.12 | 0.05 | 0 | 0 |
| Total Assets | 157,276.68M | 199,467.20M | 236,855.04M | 212,075.20M | 170,738.08M |
| Total liabilities | 72,978.23M | 110,650.32M | 148,895.13M | 134,385.24M | 139,074.84M |
| Total equity | 78,958.41M | 80,917.09M | 87,921.91M | 76,857.44M | 32,098.06M |
| Operating cash flow | -2,206.20M | -1,935.82M | -14,224.45M | 758.10M | -5,999.36M |
| Dec 2017 | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | |
| Revenue | 27,699.36M | 36,884.05M | 38,809.49M | 36,411.81M | 21,435.57M |
| Gross Profit | 3,689.35M | 5,186.62M | 5,027.55M | 3,352.47M | 287.90M |
| Operating income | -20.90M | 142.03M | -655.11M | -962.48M | -3,259.27M |
| Income before tax | 628.04M | 2,062.67M | 2,073.79M | -1,001.81M | -5,898.30M |
| Net income | 623.31M | 2,014.13M | 1,424.48M | -619.32M | -6,708.35M |
| EBITDA | 286.68M | 500.54M | -129.98M | -368.88M | -1,933.85M |
| Diluted EPS | 0.06 | 0.21 | 0.15 | -0.06 | -0.72 |
| Dividends Per Share | 0.01 | 0.01 | 0.00 | 0 | 0 |
| Total Assets | 24,151.82M | 29,052.71M | 34,003.04M | 32,428.39M | 26,789.37M |
| Total liabilities | 11,206.73M | 16,116.39M | 21,375.47M | 20,548.83M | 21,821.30M |
| Total equity | 12,125.06M | 11,785.70M | 12,622.12M | 11,752.26M | 5,036.29M |
| Operating cash flow | -326.44M | -292.55M | -2,058.57M | 109.83M | -930.22M |
Valuation Measures
| Dec 2021 | |
| PER | -- |
| ROA | -22.60% |
| ROE | -79.41% |
| Operating margin | -15.20% |
| Profit margin | -31.29% |
Key executives
- President & Director: Jun Ren
- Chief Financial Officer & Board Secretary: Wei Huang
- Securities Affairs Representative: Jie Liu
Shareholders
- Jiangsu High Investment Property Management Co. Ltd. (27.2%)
- Alibaba Group Holding Ltd. (24.1%)
- ZHANG JIN DONG (4.0%)
- LI SONG QIANG (3.6%)
- Suning.com Co., Ltd. (2.4%)
- Suning Appliance Group Co., Ltd. (1.6%)
- JIN MING (1.6%)
- Suning.com Co. Ltd. ESOP (1.1%)
- China Investment Corp. (Investment Management) (0.9%)
- CHEN JIN FENG (0.9%)
Contact Details
- Website:http://www.suning.cn
- Address: No. 1 Suning Avenue, Xuanwu District, Nanjing, 210042, China
- Phone: +86.25.8441.8888
Related Companies
- Carrefour (Shanghai) Supply Chain Management Co., Ltd.
- Hong Kong Suning Cross-border E-Commerce Co., Ltd.
- Hongkong Suning Appliance Resourcing Ltd.
- Suning Intelligent Terminal Co., Ltd.
- Nanjing Suning Department Store Co., Ltd.
- Suning Bangke Technology Service Co., Ltd.
- Jiangsu Suning Yida Logistics Investment Co., Ltd.
- Nanjing Suning Electronic Information Technology Co., Ltd.
- Jiangsu Suning Trading Co., Ltd.
- Hangzhou Suning Purchasing Co., Ltd.
- Nanjing Suning Egou E Business Co., Ltd.
- Shanxi Suning Tesco Purchasing Co., Ltd.
- Nanchang Suning Red Child Maternal & Infant Products
- Hefei Suxiansheng Supermarket Purchasing Co., Ltd.
- Chongqing Suning Yuning Trading Co.
- Guangzhou Suning Easy Shopping Flow Co., Ltd.
- Nanjing Yuhua Suning Appliance Co., Ltd.
- Sichuan Suning Logistics Co., Ltd.
- Shanghai Suning Trading Co., Ltd.
- Chongqing Maoning Electronic Commerce Co., Ltd.
- Hainan Suning Yunshang Commerce & Trade Co., Ltd.
- Shandong Suning Electric Appliance Co., Ltd.
- Ezhou Gedian Suning Tesco Sales Co., Ltd.
- Wuhan Suning Tesco Sales Co., Ltd.
- Henan Suning Electric Appliances Co., Ltd.
- Shaanxi Suning Tesco Sales Co., Ltd.
- Meishan Pengshan District Suning Tesco Sales Co., Ltd.
- Sichuan Suning Tesco Sales Co., Ltd.
- Shaoxing Suning Tesco Trading Co.
- Tianjin Tianning Suning Tesco Trading Co.
Competitors
- Seven & I Holdings Co., Ltd.
- Jowell Global Ltd.
- Meiwu Technology Company Limited
Copyright © 2022 FactSet Research Systems Inc. All rights reserved.
Last Updated on 2 Dec, 2022Discover the all new Nikkei Asia app
- Take your reading anywhere with offline reading functions
- Never miss a story with breaking news alerts
- Customize your reading experience
Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.