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Retail Trade

Suning.com Co., Ltd.

Company Background

Suning.com is a Chinese electronics retailer based in Nanjing. Chairman Zhang Jindong heads the group, which is listed on the Shenzhen Stock Exchange. Suning started out as a distributor of air conditioners in 1990. It has expanded its sales network alongside the rise of China's economy, benefiting from national reforms and open-door policies. It has grown into a general electronics retailer that also deals with TVs and household appliances.

 

In 2009, Suning announced that it had reached agreement to become the biggest largest shareholder in Japanese electronics retailer Laox. Through the investment it aimed to learn from Laox about Japanese-style sales techniques and customer service. It also boosted its product lineups.

 

The company expanded overseas with the launch of a research and development center in the U.S. It also moved into online sales business in 2009. The company changed its name to Suning Commerce Group in 2013. It was previously called Suning Appliance. The company changed its name again to Suning.com in 2018.

 

Suning has about 1,600 outlets across China; 300 of them are large flagship stores. It has about 13,000 employees.

Business Summary

Suning.com Co., Ltd. engages in the provision of internet retail services. It focuses on retail, finance, and logistics three business units. It offers online and offline digital service network to provide large data supplier's brand promotion, product customization, and supply chain management services, The company was founded on May 15, 1996 and is headquartered in Nanjing, China.

Financial Highlights

Dec 2020 CNYUSD
Revenue251,322.89M36,411.81M
Gross Profit23,139.54M3,352.47M
Operating income-6,643.30M-962.48M
Income before tax-6,914.75M-1,001.81M
Net income-4,274.69M-619.32M
EBITDA-2,546.12M-368.88M
Diluted EPS-0.46-0.06
Dividends Per Share----
Total Assets212,075.20M32,428.39M
Total liabilities134,385.24M20,548.83M
Total equity76,857.44M11,752.26M
Operating cash flow758.10M109.83M
Currency in CNYCurrency in USD

Historical Data

 Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020
Revenue 148,001.87M 187,198.47M 244,062.23M 268,167.99M 251,322.89M
Gross Profit 19,672.97M 24,933.51M 34,319.96M 34,739.66M 23,139.54M
Operating income -924.92M -141.30M 939.83M -4,526.77M -6,643.30M
Income before tax 1,010.07M 4,244.46M 13,648.73M 14,329.59M -6,914.75M
Net income 704.41M 4,212.51M 13,327.55M 9,842.95M -4,274.69M
EBITDA 831.64M 1,937.51M 3,312.09M -898.15M -2,546.12M
Diluted EPS 0.08 0.45 1.43 1.06 -0.46
Dividends Per Share 0.07 0.10 0.12 0.05 --
Total Assets 137,167.24M 157,276.68M 199,467.20M 236,855.04M 212,075.20M
Total liabilities 66,619.95M 72,978.23M 110,650.32M 148,895.13M 134,385.24M
Total equity 65,709.68M 78,958.41M 80,917.09M 87,921.91M 76,857.44M
Operating cash flow 4,137.86M -2,206.20M -1,935.82M -14,224.45M 758.10M
 Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020
Revenue 22,277.49M 27,699.36M 36,884.05M 38,809.49M 36,411.81M
Gross Profit 2,961.21M 3,689.35M 5,186.62M 5,027.55M 3,352.47M
Operating income -139.22M -20.90M 142.03M -655.11M -962.48M
Income before tax 152.03M 628.04M 2,062.67M 2,073.79M -1,001.81M
Net income 106.02M 623.31M 2,014.13M 1,424.48M -619.32M
EBITDA 125.18M 286.68M 500.54M -129.98M -368.88M
Diluted EPS 0.01 0.06 0.21 0.15 -0.06
Dividends Per Share 0.01 0.01 0.01 0.00 --
Total Assets 19,737.71M 24,151.82M 29,052.71M 34,003.04M 32,428.39M
Total liabilities 9,586.29M 11,206.73M 16,116.39M 21,375.47M 20,548.83M
Total equity 9,455.31M 12,125.06M 11,785.70M 12,622.12M 11,752.26M
Operating cash flow 622.83M -326.44M -292.55M -2,058.57M 109.83M

Valuation Measures

Dec 2020
PER--
ROA-1.90%
ROE-5.18%
Operating margin-2.64%
Profit margin-1.70%

Key executives

  • President & Director: Jun Ren
  • Chief Financial Officer & Board Secretary: Wei Huang
  • Securities Affairs Representative: Jie Liu

Shareholders

  • Alibaba Group Holding Ltd. (24.1%)
  • Jiangsu High Investment Property Management Co. Ltd. (20.4%)
  • ZHANG JIN DONG (4.0%)
  • CHEN JIN FENG (2.3%)
  • Suning.com Co. Ltd. ESOP (1.8%)
  • Suning Appliance Group Co., Ltd. (1.6%)
  • JIN MING (1.6%)
  • China Investment Corp. (Investment Management) (0.9%)
  • Suning.com Co., Ltd. (0.3%)
  • BlackRock Fund Advisors (0.3%)

Contact Details

  • Website:http://www.suning.cn
  • Address: No. 1 Suning Avenue, Xuanwu District, Nanjing, 210042, China
  • Phone: +86.25.8441.8888

Related Companies

  • Carrefour (Shanghai) Supply Chain Management Co., Ltd.
  • Hong Kong Suning Cross-border E-Commerce Co., Ltd.
  • Hongkong Suning Appliance Resourcing Ltd.
  • Suning Intelligent Terminal Co., Ltd.
  • Nanjing Suning Department Store Co., Ltd.
  • Suning Bangke Technology Service Co., Ltd.
  • Jiangsu Suning Yida Logistics Investment Co., Ltd.
  • Nanjing Suning Electronic Information Technology Co., Ltd.
  • Jiangsu Suning Trading Co., Ltd.
  • Hangzhou Suning Purchasing Co., Ltd.
  • Nanjing Suning Egou E Business Co., Ltd.
  • Shanxi Suning Tesco Purchasing Co., Ltd.
  • Nanchang Suning Red Child Maternal & Infant Products
  • Hefei Suxiansheng Supermarket Purchasing Co., Ltd.
  • Chongqing Suning Yuning Trading Co.
  • Guangzhou Suning Easy Shopping Flow Co., Ltd.
  • Nanjing Yuhua Suning Appliance Co., Ltd.
  • Sichuan Suning Logistics Co., Ltd.
  • Shanghai Suning Trading Co., Ltd.
  • Chongqing Maoning Electronic Commerce Co., Ltd.
  • Hainan Suning Yunshang Commerce & Trade Co., Ltd.
  • Shandong Suning Electric Appliance Co., Ltd.
  • Ezhou Gedian Suning Tesco Sales Co., Ltd.
  • Wuhan Suning Tesco Sales Co., Ltd.
  • Henan Suning Electric Appliances Co., Ltd.
  • Shaanxi Suning Tesco Sales Co., Ltd.
  • Meishan Pengshan District Suning Tesco Sales Co., Ltd.
  • Sichuan Suning Tesco Sales Co., Ltd.
  • Shaoxing Suning Tesco Trading Co.
  • Tianjin Tianning Suning Tesco Trading Co.

Competitors

  • Seven & I Holdings Co., Ltd.
  • Grand Ocean Retail Group Ltd.
  • Jowell Global Ltd.
  • Lexinfintech Holdings Ltd. Sponsored ADR Class A
  • Wunong Net Technology Co. Ltd.
Last Updated on 28 Sep, 2021

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