ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Retail Trade

Suning.com Co., Ltd.

Company Background

Suning.com is a Chinese electronics retailer based in Nanjing. Chairman Zhang Jindong heads the group, which is listed on the Shenzhen Stock Exchange. Suning started out as a distributor of air conditioners in 1990. It has expanded its sales network alongside the rise of China's economy, benefiting from national reforms and open-door policies. It has grown into a general electronics retailer that also deals with TVs and household appliances.

 

In 2009, Suning announced that it had reached agreement to become the biggest largest shareholder in Japanese electronics retailer Laox. Through the investment it aimed to learn from Laox about Japanese-style sales techniques and customer service. It also boosted its product lineups.

 

The company expanded overseas with the launch of a research and development center in the U.S. It also moved into online sales business in 2009. The company changed its name to Suning Commerce Group in 2013. It was previously called Suning Appliance. The company changed its name again to Suning.com in 2018.

 

Suning has about 1,600 outlets across China; 300 of them are large flagship stores. It has about 13,000 employees.

Business Summary

Suning.com Co., Ltd. engages in the provision of internet retail services. It focuses on retail, finance, and logistics three business units. It offers online and offline digital service network to provide large data supplier's brand promotion, product customization, and supply chain management services, The company was founded on May 15, 1996 and is headquartered in Nanjing, China.

Financial Highlights

Dec 2021 CNYUSD
Revenue138,245.73M21,435.57M
Gross Profit1,856.82M287.90M
Operating income-21,020.24M-3,259.27M
Income before tax-38,040.29M-5,898.30M
Net income-43,264.60M-6,708.35M
EBITDA-12,472.13M-1,933.85M
Diluted EPS-4.65-0.72
Dividends Per Share00
Total Assets170,738.08M26,789.37M
Total liabilities139,074.84M21,821.30M
Total equity32,098.06M5,036.29M
Operating cash flow-5,999.36M-930.22M
Currency in CNYCurrency in USD

Historical Data

 Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021
Revenue 187,198.47M 244,062.23M 268,167.99M 251,322.89M 138,245.73M
Gross Profit 24,933.51M 34,319.96M 34,739.66M 23,139.54M 1,856.82M
Operating income -141.30M 939.83M -4,526.77M -6,643.30M -21,020.24M
Income before tax 4,244.46M 13,648.73M 14,329.59M -6,914.75M -38,040.29M
Net income 4,212.51M 13,327.55M 9,842.95M -4,274.69M -43,264.60M
EBITDA 1,937.51M 3,312.09M -898.15M -2,546.12M -12,472.13M
Diluted EPS 0.45 1.43 1.06 -0.46 -4.65
Dividends Per Share 0.10 0.12 0.05 0 0
Total Assets 157,276.68M 199,467.20M 236,855.04M 212,075.20M 170,738.08M
Total liabilities 72,978.23M 110,650.32M 148,895.13M 134,385.24M 139,074.84M
Total equity 78,958.41M 80,917.09M 87,921.91M 76,857.44M 32,098.06M
Operating cash flow -2,206.20M -1,935.82M -14,224.45M 758.10M -5,999.36M
 Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021
Revenue 27,699.36M 36,884.05M 38,809.49M 36,411.81M 21,435.57M
Gross Profit 3,689.35M 5,186.62M 5,027.55M 3,352.47M 287.90M
Operating income -20.90M 142.03M -655.11M -962.48M -3,259.27M
Income before tax 628.04M 2,062.67M 2,073.79M -1,001.81M -5,898.30M
Net income 623.31M 2,014.13M 1,424.48M -619.32M -6,708.35M
EBITDA 286.68M 500.54M -129.98M -368.88M -1,933.85M
Diluted EPS 0.06 0.21 0.15 -0.06 -0.72
Dividends Per Share 0.01 0.01 0.00 0 0
Total Assets 24,151.82M 29,052.71M 34,003.04M 32,428.39M 26,789.37M
Total liabilities 11,206.73M 16,116.39M 21,375.47M 20,548.83M 21,821.30M
Total equity 12,125.06M 11,785.70M 12,622.12M 11,752.26M 5,036.29M
Operating cash flow -326.44M -292.55M -2,058.57M 109.83M -930.22M

Valuation Measures

Dec 2021
PER--
ROA-22.60%
ROE-79.41%
Operating margin-15.20%
Profit margin-31.29%

Key executives

  • President & Director: Jun Ren
  • Chief Financial Officer & Board Secretary: Wei Huang
  • Securities Affairs Representative: Jie Liu

Shareholders

  • Jiangsu High Investment Property Management Co. Ltd. (27.2%)
  • Alibaba Group Holding Ltd. (24.1%)
  • ZHANG JIN DONG (4.0%)
  • LI SONG QIANG (3.6%)
  • Suning.com Co., Ltd. (2.4%)
  • Suning Appliance Group Co., Ltd. (1.6%)
  • JIN MING (1.6%)
  • Suning.com Co. Ltd. ESOP (1.1%)
  • China Investment Corp. (Investment Management) (0.9%)
  • CHEN JIN FENG (0.9%)

Contact Details

  • Website:http://www.suning.cn
  • Address: No. 1 Suning Avenue, Xuanwu District, Nanjing, 210042, China
  • Phone: +86.25.8441.8888

Related Companies

  • Carrefour (Shanghai) Supply Chain Management Co., Ltd.
  • Hong Kong Suning Cross-border E-Commerce Co., Ltd.
  • Hongkong Suning Appliance Resourcing Ltd.
  • Suning Intelligent Terminal Co., Ltd.
  • Nanjing Suning Department Store Co., Ltd.
  • Suning Bangke Technology Service Co., Ltd.
  • Jiangsu Suning Yida Logistics Investment Co., Ltd.
  • Nanjing Suning Electronic Information Technology Co., Ltd.
  • Jiangsu Suning Trading Co., Ltd.
  • Hangzhou Suning Purchasing Co., Ltd.
  • Nanjing Suning Egou E Business Co., Ltd.
  • Shanxi Suning Tesco Purchasing Co., Ltd.
  • Nanchang Suning Red Child Maternal & Infant Products
  • Hefei Suxiansheng Supermarket Purchasing Co., Ltd.
  • Chongqing Suning Yuning Trading Co.
  • Guangzhou Suning Easy Shopping Flow Co., Ltd.
  • Nanjing Yuhua Suning Appliance Co., Ltd.
  • Sichuan Suning Logistics Co., Ltd.
  • Shanghai Suning Trading Co., Ltd.
  • Chongqing Maoning Electronic Commerce Co., Ltd.
  • Hainan Suning Yunshang Commerce & Trade Co., Ltd.
  • Shandong Suning Electric Appliance Co., Ltd.
  • Ezhou Gedian Suning Tesco Sales Co., Ltd.
  • Wuhan Suning Tesco Sales Co., Ltd.
  • Henan Suning Electric Appliances Co., Ltd.
  • Shaanxi Suning Tesco Sales Co., Ltd.
  • Meishan Pengshan District Suning Tesco Sales Co., Ltd.
  • Sichuan Suning Tesco Sales Co., Ltd.
  • Shaoxing Suning Tesco Trading Co.
  • Tianjin Tianning Suning Tesco Trading Co.

Competitors

  • Seven & I Holdings Co., Ltd.
  • Jowell Global Ltd.
  • Lexinfintech Holdings Ltd. Sponsored ADR Class A
  • Meiwu Technology Company Limited
Last Updated on 4 Jul, 2022

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more