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Retail Trade

Suning.com Co., Ltd.

Company Background

Suning.com is a Chinese electronics retailer based in Nanjing. Chairman Zhang Jindong heads the group, which is listed on the Shenzhen Stock Exchange. Suning started out as a distributor of air conditioners in 1990. It has expanded its sales network alongside the rise of China's economy, benefiting from national reforms and open-door policies. It has grown into a general electronics retailer that also deals with TVs and household appliances.

 

In 2009, Suning announced that it had reached agreement to become the biggest largest shareholder in Japanese electronics retailer Laox. Through the investment it aimed to learn from Laox about Japanese-style sales techniques and customer service. It also boosted its product lineups.

 

The company expanded overseas with the launch of a research and development center in the U.S. It also moved into online sales business in 2009. The company changed its name to Suning Commerce Group in 2013. It was previously called Suning Appliance. The company changed its name again to Suning.com in 2018.

 

Suning has about 1,600 outlets across China; 300 of them are large flagship stores. It has about 13,000 employees.

Business Summary

Suning.com Co., Ltd. engages in the provision of internet retail services. It focuses on retail, finance, and logistics three business units. It offers online and offline digital service network to provide large data supplier's brand promotion, product customization, and supply chain management services, The company was founded on October 15, 1996 and is headquartered in Nanjing, China.

Financial Highlights

Dec 2019 CNYUSD
Revenue268,167.99M38,809.49M
Gross Profit34,739.66M5,027.55M
Operating income-4,526.77M-655.11M
Income before tax14,329.59M2,073.79M
Net income9,842.95M1,424.48M
EBITDA-898.15M-129.98M
Diluted EPS1.060.15
Dividends Per Share0.050.00
Total Assets236,855.04M34,003.04M
Total liabilities148,895.13M21,375.47M
Total equity87,921.91M12,622.12M
Operating cash flow-14,224.45M-2,058.57M
Currency in CNYCurrency in USD

Historical Data

 Dec 2015Dec 2016Dec 2017Dec 2018Dec 2019
Revenue 134,961.83M 148,001.87M 187,198.47M 244,062.23M 268,167.99M
Gross Profit 17,851.53M 19,672.97M 24,933.51M 34,319.96M 34,739.66M
Operating income -2,146.70M -924.92M -141.30M 939.83M -4,526.77M
Income before tax 930.34M 1,010.07M 4,244.46M 13,648.73M 14,329.59M
Net income 872.50M 704.41M 4,212.51M 13,327.55M 9,842.95M
EBITDA 401.52M 831.64M 1,937.51M 3,312.09M -898.15M
Diluted EPS 0.12 0.08 0.45 1.43 1.06
Dividends Per Share 0.06 0.07 0.10 0.12 0.05
Total Assets 88,075.67M 137,167.24M 157,276.68M 199,467.20M 236,855.04M
Total liabilities 55,559.58M 66,619.95M 72,978.23M 110,650.32M 148,895.13M
Total equity 30,482.55M 65,709.68M 78,958.41M 80,917.09M 87,921.91M
Operating cash flow 2,026.98M 4,137.86M -2,206.20M -1,935.82M -14,224.45M
 Dec 2015Dec 2016Dec 2017Dec 2018Dec 2019
Revenue 21,473.23M 22,277.49M 27,699.36M 36,884.05M 38,809.49M
Gross Profit 2,840.28M 2,961.21M 3,689.35M 5,186.62M 5,027.55M
Operating income -341.55M -139.22M -20.90M 142.03M -655.11M
Income before tax 148.02M 152.03M 628.04M 2,062.67M 2,073.79M
Net income 138.82M 106.02M 623.31M 2,014.13M 1,424.48M
EBITDA 63.88M 125.18M 286.68M 500.54M -129.98M
Diluted EPS 0.01 0.01 0.06 0.21 0.15
Dividends Per Share 0.00 0.01 0.01 0.01 0.00
Total Assets 13,563.45M 19,737.71M 24,151.82M 29,052.71M 34,003.04M
Total liabilities 8,556.05M 9,586.29M 11,206.73M 16,116.39M 21,375.47M
Total equity 4,694.24M 9,455.31M 12,125.06M 11,785.70M 12,622.12M
Operating cash flow 322.50M 622.83M -326.44M -292.55M -2,058.57M

Valuation Measures

Dec 2019
PER9.44
ROA4.51%
ROE11.65%
Operating margin-1.68%
Profit margin3.67%

Key executives

  • President: En Long Hou
  • Chief Financial Officer: Zhong Xiang Xiao
  • Director & Senior Vice President: Xiang Sheng Meng
  • Securities Representative: Feng Han
  • Board Secretary: Wei Huang

Shareholders

  • Alibaba Group Holding Ltd. (24.1%)
  • Suning Appliance Group Co., Ltd. (24.1%)
  • ZHANG JIN DONG (10.3%)
  • JIN MING (1.6%)
  • Penghua Fund Management Co., Ltd. (1.0%)
  • China Investment Corp. (Investment Management) (0.9%)
  • CHEN JIN FENG (0.9%)
  • Suning.com Co. Ltd. ESOP (0.8%)
  • Yinhua Fund Management Co., Ltd. (0.6%)
  • Hony Capital (Beijing) Co. Ltd. (0.5%)

Contact Details

  • Website:http://www.suning.cn
  • Address: No. 1 Suning Avenue, Xuanwu District, Nanjing, 210042, China
  • Phone: +86.25.8441.8888

Related Companies

  • Suning Ecochain Fund
  • Liya Huanan Convenience Store Co. Ltd.
  • Suning International Co. Ltd.
  • Nanjing Suning E-commerce Co., Ltd.
  • Jiangsu Suning Logistics Co., Ltd.
  • Beijing Suning Cloud Business Sales Co. Ltd.
  • Suning Cultural Investment Management Co., Ltd.
  • Suning.com Co. Ltd. ESOP
  • PPLive Corp.
  • Wanda Department Store Co., Ltd.
  • Manzuo.com Co., Ltd.
  • Beijing Redbaby Internet Technology Co. Ltd.
  • Beijing Redbaby Visual Advertising Co. Ltd.
  • Tianjin Hongpin Logistics Co. Ltd.
  • Tianjin Redbaby Trade Co. Ltd.
  • Carrefour China, Inc.
  • Citicall Retail Management Ltd.
  • Shanghai Suning Appliance Co., Ltd.
  • Suning International Group Co. Ltd.
  • Beijing Redbaby Information Technology Co., Ltd.

Competitors

  • Jiangsu Hongtu High Technology Co. Ltd. Class A
  • JD.com, Inc. Class A
  • Yinchuan Xinhua Commercial Group Co., Ltd. Class A
  • Giglio Group SpA
  • Wanda Sports Group Company Limited Sponsored ADR Class A
Last Updated on 8 Jul, 2020

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