Suning.com Co., Ltd.

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See more articles on Suning.com Co., Ltd.

Company Background

Suning.com is a Chinese electronics retailer based in Nanjing. Chairman Zhang Jindong heads the group, which is listed on the Shenzhen Stock Exchange. Suning started out as a distributor of air conditioners in 1990. It has expanded its sales network alongside the rise of China's economy, benefiting from national reforms and open-door policies. It has grown into a general electronics retailer that also deals with TVs and household appliances.

In 2009, Suning announced that it had reached agreement to become the biggest largest shareholder in Japanese electronics retailer Laox. Through the investment it aimed to learn from Laox about Japanese-style sales techniques and customer service. It also boosted its product lineups.

The company expanded overseas with the launch of a research and development center in the U.S. It also moved into online sales business in 2009. The company changed its name to Suning Commerce Group in 2013. It was previously called Suning Appliance. The company changed its name again to Suning.com in 2018.

Suning has about 1,600 outlets across China; 300 of them are large flagship stores. It has about 13,000 employees.

Business Summary

Suning.com Co., Ltd. engages in the provision of internet retail services. It focuses on retail, finance, and logistics three business units. It offers online and offline digital service network to provide large data supplier's brand promotion, product customization, and supply chain management services, The company was founded on May 15, 1996 and is headquartered in Nanjing, China.

Financial Highlights

Dec 2021	CNY	USD
Revenue	138,245.73M	21,435.57M
Gross Profit	1,856.82M	287.90M
Operating income	-21,020.24M	-3,259.27M
Income before tax	-38,040.29M	-5,898.30M
Net income	-43,264.60M	-6,708.35M
EBITDA	-12,472.13M	-1,933.85M
Diluted EPS	-4.65	-0.72
Dividends Per Share	0	0
Total Assets	170,738.08M	26,789.37M
Total liabilities	139,074.84M	21,821.30M
Total equity	32,098.06M	5,036.29M
Operating cash flow	-5,999.36M	-930.22M
	Currency in CNY	Currency in USD

Historical Data

CNY | USD

	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021
Revenue	187,198.47M	244,062.23M	268,167.99M	251,322.89M	138,245.73M
Gross Profit	24,933.51M	34,319.96M	34,739.66M	23,139.54M	1,856.82M
Operating income	-141.30M	939.83M	-4,526.77M	-6,643.30M	-21,020.24M
Income before tax	4,244.46M	13,648.73M	14,329.59M	-6,914.75M	-38,040.29M
Net income	4,212.51M	13,327.55M	9,842.95M	-4,274.69M	-43,264.60M
EBITDA	1,937.51M	3,312.09M	-898.15M	-2,546.12M	-12,472.13M
Diluted EPS	0.45	1.43	1.06	-0.46	-4.65
Dividends Per Share	0.10	0.12	0.05	0	0
Total Assets	157,276.68M	199,467.20M	236,855.04M	212,075.20M	170,738.08M
Total liabilities	72,978.23M	110,650.32M	148,895.13M	134,385.24M	139,074.84M
Total equity	78,958.41M	80,917.09M	87,921.91M	76,857.44M	32,098.06M
Operating cash flow	-2,206.20M	-1,935.82M	-14,224.45M	758.10M	-5,999.36M

	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021
Revenue	27,699.36M	36,884.05M	38,809.49M	36,411.81M	21,435.57M
Gross Profit	3,689.35M	5,186.62M	5,027.55M	3,352.47M	287.90M
Operating income	-20.90M	142.03M	-655.11M	-962.48M	-3,259.27M
Income before tax	628.04M	2,062.67M	2,073.79M	-1,001.81M	-5,898.30M
Net income	623.31M	2,014.13M	1,424.48M	-619.32M	-6,708.35M
EBITDA	286.68M	500.54M	-129.98M	-368.88M	-1,933.85M
Diluted EPS	0.06	0.21	0.15	-0.06	-0.72
Dividends Per Share	0.01	0.01	0.00	0	0
Total Assets	24,151.82M	29,052.71M	34,003.04M	32,428.39M	26,789.37M
Total liabilities	11,206.73M	16,116.39M	21,375.47M	20,548.83M	21,821.30M
Total equity	12,125.06M	11,785.70M	12,622.12M	11,752.26M	5,036.29M
Operating cash flow	-326.44M	-292.55M	-2,058.57M	109.83M	-930.22M

Valuation Measures

Dec 2021
PER	--
ROA	-22.60%
ROE	-79.41%
Operating margin	-15.20%
Profit margin	-31.29%

Key executives

President & Director: Jun Ren
Chief Financial Officer & Board Secretary: Wei Huang
Securities Affairs Representative: Jie Liu

Shareholders

Jiangsu High Investment Property Management Co. Ltd. (27.2%)
Alibaba Group Holding Ltd. (24.1%)
ZHANG JIN DONG (4.0%)
LI SONG QIANG (3.6%)
Suning.com Co., Ltd. (2.4%)
Suning Appliance Group Co., Ltd. (1.6%)
JIN MING (1.6%)
Suning.com Co. Ltd. ESOP (1.1%)
China Investment Corp. (Investment Management) (0.9%)
CHEN JIN FENG (0.9%)

Contact Details

Website:http://www.suning.cn
Address: No. 1 Suning Avenue, Xuanwu District, Nanjing, 210042, China
Phone: +86.25.8441.8888

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Competitors

Seven & I Holdings Co., Ltd.
Jowell Global Ltd.
Lexinfintech Holdings Ltd. Sponsored ADR Class A
Meiwu Technology Company Limited

Last Updated on 4 Jul, 2022