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Consumer Non-Durables

Want Want China Holdings Ltd.

Company Background

Want Want China Holdings is a Taiwanese confectionery company headquartered in Shanghai, China. It offers a wide array of products ranging from snack foods such as gummies to baby milk powder and other dairy products. It holds an about 80% share of the rice cracker market, taking advantage of technical assistance provided by the Japanese company Iwatsuka Confectionery. Want Want China was listed on the Hong Kong Stock Exchange in 2008.

The predecessor of Want Want China was a Taiwan-based food manufacturing factory opened in 1962 by the father of Tsai Eng-meng, Want Want China's current chairman. At the age of 19, Tsai succeeded his father in the business. When he was 24, he visited Japan to meet Iwatsuka's founder Keisaku Maki to ask for technical assistance. Want Want China started growing dramatically from 1983, when Maki agreed to provide technical support.

Rice crackers are the company's core business. Technical staff sent by Iwatsuka guide employees on how to select materials and manage facilities. Implementation of strict quality control has helped the company gain customer confidence in China, where food safety problems have often occurred.

Want Want China has more than 100 factories and over 300 sales offices throughout China. With a sales force of more than 10,000, the company has extended its marketing reach deeply into the country's interior, including the Xinjiang Uighur Autonomous Region and Qinghai Province. It generates 80% of its total sales from regional small enterprises, such as privately owned shops.

The company is working to strengthen its dairy products division as a way to diversify its operations further. As such, it has tied up with the Japanese company Morinaga Milk Industry. While the Chinese market makes up approximately 80% of its rice cracker sales, the company will have to focus more other markets for growth.

Business Summary

Want Want China Holdings Ltd. is an investment holding company, which engages in the manufacture, distribution & sale of food and beverages. It operates through the following segments: Rice Crackers, Dairy Products and Beverages, Snack Foods and Other Products. The Rice Crackers segment manufactures sugar coated crackers, savory crackers, and fried crackers. The Dairy Products and Beverages segment includes flavored milk, yogurt drinks, ready-to-drink coffee, carbonated drinks, herbal tea, and milk powder. The Snack Foods segment comprises of candies, popsicles and jellies, ball cakes, beans, and nuts. The Other Products segment consists of mainly wine and other food products. The company was founded on October 3, 2007 and is headquartered in Shanghai, China.

Financial Highlights

Mar 2021 HKDUSD
Gross Profit11,743.35M1,514.74M
Operating income5,862.01M756.12M
Income before tax6,857.39M884.51M
Net income4,754.36M613.25M
Diluted EPS0.380.04
Dividends Per Share0.160.02
Total Assets37,055.26M4,766.28M
Total liabilities19,298.40M2,482.28M
Total equity17,670.68M2,272.91M
Operating cash flow6,201.75M799.94M
Currency in HKDCurrency in USD

Historical Data

 Dec 2016Mar 2018Mar 2019Mar 2020Mar 2021
Revenue 23,029.67M 23,890.39M 24,201.23M 22,545.59M 25,154.70M
Gross Profit 10,631.86M 10,293.14M 10,647.54M 10,468.42M 11,743.35M
Operating income 5,519.92M 4,188.53M 4,766.01M 4,914.27M 5,862.01M
Income before tax 5,727.51M 5,067.77M 5,622.36M 5,668.38M 6,857.39M
Net income 4,111.86M 3,671.49M 4,062.27M 4,094.33M 4,754.36M
EBITDA 6,556.00M 5,231.53M 5,730.21M 5,929.03M 6,937.42M
Diluted EPS 0.32 0.29 0.32 0.32 0.38
Dividends Per Share 0.13 0.14 0.23 0.23 0.16
Total Assets 30,355.71M 33,284.64M 34,896.66M 32,590.90M 37,055.26M
Total liabilities 16,609.98M 15,058.93M 16,837.84M 15,812.76M 19,298.40M
Total equity 13,690.26M 18,072.65M 17,944.88M 16,689.04M 17,670.68M
Operating cash flow 5,968.04M 6,265.04M 5,086.58M 5,436.35M 6,201.75M
 Dec 2016Mar 2018Mar 2019Mar 2020Mar 2021
Revenue 2,966.80M 3,059.21M 3,086.06M 2,884.31M 3,244.63M
Gross Profit 1,369.65M 1,318.05M 1,357.74M 1,339.24M 1,514.74M
Operating income 711.10M 536.35M 607.74M 628.69M 756.12M
Income before tax 737.84M 648.93M 716.94M 725.17M 884.51M
Net income 529.71M 470.14M 518.00M 523.79M 613.25M
EBITDA 844.57M 669.90M 730.70M 758.51M 894.83M
Diluted EPS 0.04 0.03 0.04 0.04 0.04
Dividends Per Share 0.01 0.01 0.02 0.03 0.02
Total Assets 3,915.27M 4,241.01M 4,445.46M 4,204.78M 4,766.28M
Total liabilities 2,142.35M 1,918.75M 2,144.96M 2,040.12M 2,482.28M
Total equity 1,765.76M 2,302.75M 2,285.98M 2,153.17M 2,272.91M
Operating cash flow 768.83M 802.25M 648.62M 695.48M 799.94M

Valuation Measures

Mar 2021
Operating margin23.30%
Profit margin18.90%

Key executives

  • Chairman & Chief Executive Officer: Eng-Meng Tsai
  • COO, Executive Director, VP-Dairy & Beverages: Wang Chia Tsai
  • Chief Financial Officer & Executive Director: Chi Wen Chu
  • Managing Director-Research & Development Center: Chun-Chiang Chen
  • Managing Director-Information Technology Center: Hung-Hsing Ting


  • TSAI ENG MENG (52.9%)
  • Iwatsuka Confectionery Co., Ltd. (5.0%)
  • CHENG WEN HSIEN (3.8%)
  • The Vanguard Group, Inc. (1.1%)
  • TSAI SHAO CHUNG (0.8%)
  • TSAI WANG CHIA (0.8%)
  • TAI WANG JUNG (0.8%)
  • BlackRock Fund Advisors (0.7%)
  • Wells Capital Management, Inc. (0.6%)
  • Norges Bank Investment Management (0.6%)

Contact Details

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    Last Updated on 22 Oct, 2021

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