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Technology Services

mixi, Inc.

Business Summary

mixi, Inc. engages in the provision of social networking and job recruitment services. It operates through the following segments: Digital Entertainment, Sports, and Lifestyle. The Digital Entertainment segment provides games for smart devices such as Monster Strike, Kotodaman, STAR SMASH, and Monster Strike Stadium. The Sports segment deals with sports team management and public sports-related business. The Lifestyle segment offers services such as photo and video sharing application, FamilyAlbum; social networking service, mixi; karaoke application, KARASTA; and grocery delivery application, mikuma. The company was founded by Kenji Kasahara in November 1997 and is headquartered in Tokyo, Japan.

Financial Highlights

Mar 2022 JPYUSD
Gross Profit88,580M788.26M
Operating income16,070M143.00M
Income before tax16,035M142.69M
Net income10,262M91.32M
Diluted EPS137.771.22
Dividends Per Share1100.97
Total Assets218,056M1,796.54M
Total liabilities31,998M263.62M
Total equity184,641M1,521.24M
Operating cash flow5,235M46.58M
Currency in JPYCurrency in USD

Historical Data

 Mar 2018Mar 2019Mar 2020Mar 2021Mar 2022
Revenue 189,094M 144,032M 112,171M 119,319M 118,099M
Gross Profit 166,679M 123,809M 90,879M 93,310M 88,580M
Operating income 72,361M 41,034M 17,149M 22,929M 16,070M
Income before tax 64,920M 39,063M 15,978M 23,201M 16,035M
Net income 41,788M 26,520M 10,760M 15,692M 10,262M
EBITDA 74,230M 42,092M 20,069M 27,116M 20,334M
Diluted EPS 532.18 349.09 141.67 205.70 137.77
Dividends Per Share 121 120 110 110 110
Total Assets 192,123M 192,955M 202,814M 226,356M 218,056M
Total liabilities 21,688M 13,967M 21,508M 36,764M 31,998M
Total equity 170,430M 178,987M 181,096M 189,534M 184,641M
Operating cash flow 50,725M 18,395M 18,121M 35,462M 5,235M
 Mar 2018Mar 2019Mar 2020Mar 2021Mar 2022
Revenue 1,706.12M 1,298.81M 1,031.68M 1,125.04M 1,050.95M
Gross Profit 1,503.88M 1,116.45M 835.85M 879.80M 788.26M
Operating income 652.88M 370.02M 157.72M 216.19M 143.00M
Income before tax 585.74M 352.25M 146.95M 218.75M 142.69M
Net income 377.03M 239.14M 98.96M 147.95M 91.32M
EBITDA 669.74M 379.56M 184.58M 255.67M 180.95M
Diluted EPS 4.80 3.14 1.30 1.93 1.22
Dividends Per Share 1.09 1.08 1.01 1.03 0.97
Total Assets 1,806.51M 1,743.28M 1,878.69M 2,048.47M 1,796.54M
Total liabilities 203.93M 126.18M 199.23M 332.70M 263.62M
Total equity 1,602.53M 1,617.08M 1,677.51M 1,715.23M 1,521.24M
Operating cash flow 457.67M 165.87M 166.66M 334.36M 46.58M

Valuation Measures

Mar 2022
Operating margin13.60%
Profit margin8.68%

Key executives

  • President & Representative Director: Koki Kimura
  • CFO, Director & GM-Investment Business Promotions: Hiroyuki Osawa
  • Director, CTO & GM-Development & Design: Tatsuma Murase
  • Director, General Manager-CS & Live Experience: Masahiko Okuda


  • KASAHARA KENJI (42.1%)
  • Baillie Gifford & Co. (8.9%)
  • mixi, Inc. (7.2%)
  • Nomura Asset Management Co., Ltd. (2.0%)
  • Swedbank Robur Fonder AB (1.8%)
  • KIMURA KOKI /MIXI/ (1.5%)
  • The Vanguard Group, Inc. (1.3%)
  • Daiwa Asset Management Co. Ltd. (0.9%)
  • Tokio Marine Asset Management Co., Ltd. (0.9%)
  • Nikko Asset Management Co., Ltd. (0.9%)

Contact Details

  • Website:
  • Address: Shibuya Scramble Square, 36/F, 2-24-12 Shibuya, Tokyo, 150-6136, Japan
  • Phone: +81.3.6897.9500

Related Companies

  • Mixi Entertaiment Fund KK
  • Tech Growth Capital Yugen Sekinin Jigyo Kumiai
  • mixi empowerment, Inc.
  • mixi Entertainment Fund Series 1
  • Sfidante, Inc.
  • Chiba Jets Funabashi KK
  • Chariloto Co., Ltd.
  • Lovegraph, Inc.
  • mixi America, Inc.
  • Hunza, Inc.
  • Compath Me, Inc.
  • mixi marketing, Inc.
  • I Mercury Capital KK
  • Confianza KK
  • kamado, Inc.
  • NetMile, Inc. /Net Research Business/
  • mixi recruitment, Inc.
  • Net Dreamers Co., Ltd.


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