Suning Commerce Group Co., Ltd.


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Jul 27, 2017
Prev close: 10.75
Jul 27, 2017
Market cap:
Market cap(USD):
Shares: 9,310.04M

Currency in CNY

Company profile

Market(Ticker): SHE(002024)
Retail Trade
Electronics/Appliance Stores
Full time employees: 31,282

Business summary

Suning Commerce Group Co., Ltd. engages in the chain sales and service of household appliances, office equipment, electronics, and communications products. Its products include color television, audio and video, compact disc, digital and information technology products, refrigerators, washing machines, communications products, air conditioner, kitchen and living room small household electrical appliances. It provides installation and maintenance services of microcomputers and electronic appliances; development, sales, and system integration of computer software; space rental; counter rental; exhibition services; corporate image planning; and economic information consultation. The company was founded on May 15, 1996 and is headquartered in Nanjing, China.

Company background

Suning Commerce Group is a Chinese electronics retailer based in Nanjing. Chairman Zhang Jindong heads the group, which is listed on the Shenzhen Stock Exchange. Suning started out as a distributor of air conditioners in 1990. It has expanded its sales network alongside the rise of China's economy, benefiting from national reforms and open-door policies. It has grown into a general electronics retailer that also deals with TVs and household appliances.

In 2009, Suning announced that it had reached agreement to become the biggest largest shareholder in Japanese electronics retailer Laox. Through the investment it aimed to learn from Laox about Japanese-style sales techniques and customer service. It also boosted its product lineups.

The company expanded overseas with the launch of a research and development center in the U.S. It also moved into online sales business in 2009. The company changed its name to Suning Commerce Group in 2013. It was previously called Suning Appliance.

Suning has about 1,600 outlets across China; 300 of them are large flagship stores. It has about 13,000 employees.

In the news

Financial highlights

Dec 2016

  • Local currency
  • US Dollar
Revenue 148,001.87M
Gross profit 19,734.30M
Operating income -543.77M
Income before tax 1,010.07M
Net income 704.41M
EBITDA 1,151.46M
Diluted EPS 0.08
Dividends per share 0.07
Total assets 137,167.24M
Total liabilities 66,619.95M
Total equity 65,709.68M
Operating cash flow 4,137.86M

Currency in CNY

Revenue 22,277.49M
Gross profit 2,970.44M
Operating income -81.85M
Income before tax 152.03M
Net income 106.02M
EBITDA 173.31M
Diluted EPS 0.01
Dividends per share 0.01
Total assets 19,737.71M
Total liabilities 9,586.29M
Total equity 9,455.31M
Operating cash flow 622.83M

Currency in USD

Valuation measures

Dec 2016

PER 143.12
ROA 0.62%
ROE 1.46%
Operating margin -0.36%
Profit margin 0.47%

Key executive

  • President & Director: Ming Jin
  • Chief Financial & Accounting Officer: Zhong Xiang Xiao
  • Director & Vice President: Xiang Sheng Meng
  • Member-Supervisory Board: Zhi Song Hua
  • Director: Jun Ren

Share holders

  • Suning Appliance Group Co., Ltd.(37.0%)
  • CHEN JIN FENG(3.6%)
  • China Investment Corp. (Investment Company)(1.4%)
  • Suning Commerce Group Co. Ltd. Phase 1 Esop(1.2%)
  • Hony Capital (Beijing) Co. Ltd.(0.9%)
  • JIANG YONG(0.9%)
  • Orient Securities Co., Ltd.(0.5%)
  • China Minsheng Trust Co., Ltd.(0.5%)
  • LIN YI LING /JONJEE/(0.4%)


  • Website:
  • Address: No. 1 Suning Building, Xuanwu District, Nanjing, 210042, China
  • Phone: +86.25.8441.8888

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