Asia300 Co., Ltd.


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Feb 22, 2018
Prev close: 12.22
Feb 22, 2018
Market cap:
Market cap(USD):
Shares: 9,310.04M

Currency in CNY

Company profile

Market(Ticker): SHE(002024)
Retail Trade
Electronics/Appliance Stores
Full time employees: 31,282

Business summary Co., Ltd. engages in the provision of internet retail services. It focuses on retail, finance, and logistics three business units. It offers online and offline digital service network to provide large data supplier's brand promotion, product customization, and supply chain management services, The company was founded in 1990 and is headquartered in Nanjing, China.

Company background

Suning Commerce Group is a Chinese electronics retailer based in Nanjing. Chairman Zhang Jindong heads the group, which is listed on the Shenzhen Stock Exchange. Suning started out as a distributor of air conditioners in 1990. It has expanded its sales network alongside the rise of China's economy, benefiting from national reforms and open-door policies. It has grown into a general electronics retailer that also deals with TVs and household appliances.

In 2009, Suning announced that it had reached agreement to become the biggest largest shareholder in Japanese electronics retailer Laox. Through the investment it aimed to learn from Laox about Japanese-style sales techniques and customer service. It also boosted its product lineups.

The company expanded overseas with the launch of a research and development center in the U.S. It also moved into online sales business in 2009. The company changed its name to Suning Commerce Group in 2013. It was previously called Suning Appliance.

Suning has about 1,600 outlets across China; 300 of them are large flagship stores. It has about 13,000 employees.

In the news

Financial highlights

Dec 2016

  • Local currency
  • US Dollar
Revenue 148,001.87M
Gross profit 19,734.30M
Operating income -543.77M
Income before tax 1,010.07M
Net income 704.41M
EBITDA 1,151.46M
Diluted EPS 0.08
Dividends per share 0.07
Total assets 137,167.24M
Total liabilities 66,619.95M
Total equity 65,709.68M
Operating cash flow 4,137.86M

Currency in CNY

Revenue 22,277.49M
Gross profit 2,970.44M
Operating income -81.85M
Income before tax 152.03M
Net income 106.02M
EBITDA 173.31M
Diluted EPS 0.01
Dividends per share 0.01
Total assets 19,737.71M
Total liabilities 9,586.29M
Total equity 9,455.31M
Operating cash flow 622.83M

Currency in USD

Valuation measures

Dec 2016

PER 143.12
ROA 0.62%
ROE 1.46%
Operating margin -0.36%
Profit margin 0.47%

Key executive

  • President: En Long Hou
  • Chief Financial Officer: Zhong Xiang Xiao
  • Director & Senior Vice President: Xiang Sheng Meng
  • Securities Representative: Feng Han
  • Board Secretary: Wei Huang

Share holders

  • Suning Appliance Group Co., Ltd.(37.0%)
  • CHEN JIN FENG(3.6%)
  • China Investment Corp. (Investment Company)(1.4%)
  • Suning Commerce Group Co. Ltd. Phase 1 Esop(1.2%)
  • Hony Capital (Beijing) Co. Ltd.(0.9%)
  • JIANG YONG(0.9%)
  • Orient Securities Co., Ltd.(0.5%)
  • China Minsheng Trust Co., Ltd.(0.5%)
  • Fullgoal Fund Management Co., Ltd.(0.4%)
  • LIN YI LING /JONJEE/(0.4%)


  • Website:
  • Address: No. 1 Suning Avenue, Xuanwu District, Nanjing, 210042, China
  • Phone: +86.25.8441.8888

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