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Alibaba's online trading platform kicks off in Malaysia

Group's first e-fulfillment hub outside China aims to spur e-commerce trading

Malaysian Prime Minister Najib Razak, left, and Jack Ma of Alibaba Group launch the eWTP on Friday in Kuala Lumpur International Airport.

KUALA LUMPUR -- Alibaba Group launched its first online trading platform outside China on Friday, targeting small and medium enterprises as the e-commerce company seeks new markets in Southeast Asia.

The group's Electronic World Trade Platform, which it refers to as eWTP, offers Malaysian small and medium sized companies infrastructure for electronic fulfillment, including marketing, logistics, cloud computing and mobile payments. It can also be used for talent development.

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