Bond, Bourne and the ASEAN megatrends companies must not miss

20160906_Bond or Bourne Megatrends of ASEAN

From left, Simon Tay of the Singapore Institute of International Affairs, Rommel Sim Gerodias of Sauber Professionals, Yuri Sato of JETRO, Mari Elka Pangestu of the University of Indonesia, and Manoj Menon of Frost & Sullivan (Photo by Nozomu Ogawa)

KEN MORIYASU, Nikkei deputy editor

September 6, 2016 16:10 JST

VIENTIANE -- James Bond or Jason Bourne? Which blockbuster film franchise portrays the future of mobility in Asian cities?

Business leaders on Tuesday mulled this question at the ASEAN Business and Investment Summit (ABIS) 2016 in Vientiane, held alongside the Association of Southeast Asian Nations leaders' meeting. In the "Bond" scenario, everyone has their own flashy cars. The "Bourne" world, on the other hand, features multiple modes of transportation, with people jumping from bicycles to trains, buses and cabs to get around as efficiently as possible.