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China's middle class finding new ways to spend

Penny pinchers wait for Singles Day, while Golden Week shifts from shopping to travel

Travelers wait for their flights at Dalian Zhoushuizi International Airport in northeastern China.

DALIAN/TOKYO -- A new trend is emerging among China's consumers. While the affluent are still shopping and traveling as ever before, those in the middle are either holding onto their money until the annual bargains -- such as Singles Day on Nov. 11 -- or spending it in different ways.

China has two week-long holidays: Golden Week, the National Day holidays beginning Oct. 1; and the Chinese New Year, or Spring Festival, in January or February. While Spring Festival is about visiting hometowns, Chinese tend to shop, travel and enjoy leisure time during autumn's Golden Week.

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