Christmas ends early for Chinese exporters as Western demand slumps

U.S. and European customers seek price cuts, making domestic consumption more important

2023-12-18 China toy export.jpg

Traders are already storing away unsold Christmas goods after a poor season. (Photo by CK Tan)

CK TAN, Nikkei staff writer

YIWU, China -- Christmas has not yet arrived but trader Jiang Qing is already putting away unsold Santa Claus hats, stockings and other ornaments from her 30-sq.-meter store. For her, the peak Christmas sales period is October and this year has not been bountiful.

"Can't say it is a good year," said Jiang, reflecting on the one-third drop in sales for 2023. Like the other traders in Yiwu Small Commodity Mall, dubbed the world's largest wholesale market, Jiang has a small store front but she derives most of her sales from exports.

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