ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Economy

Companies cash in on Asia's holiday shopping sprees

Chinese consumers carrying many shopping bags, like those at Shanjing Outlet Plaza in Ningbo, Zhejiang Province, are a fixture during the country's New Year holiday season.

TOKYO/MUMBAI/JAKARTA -- Due to its cultural and religious diversity, Asia has many major holiday and festival seasons. And as the region's incomes rise, so too does its holiday spending, creating a wealth of opportunities for businesses.

     The Lunar New Year, celebrated in countries like China and Vietnam, is not the only important holiday season in Asia. Indonesia has Ramadan, while India celebrates a major Hindu festival in autumn. These holidays and festivals are often the biggest shopping seasons in the countries where they are celebrated.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more