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Cosmetics tops women's apparel in Japanese spending survey

Aging population accelerating decades-long shift

Pola's anti-wrinkle product has been a hit among Japan's aging consumers.

TOKYO -- A long-running shift in the Japanese consumer market has culminated in a latest survey that indicates that Japanese households will likely spend more on cosmetics than women's clothing for the first time ever this year.

Households consisting of at least two people spent 26,806 yen ($238) on cosmetics in the January-November period, edging out the 26,803 for women's clothing, the most recent family income and expenditure survey by the Statistics Bureau shows.

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