'Digital seniors' emerge in Asia amid pandemic, Euromonitor says

Research indicates one in 10 elderly Asians has a VR headset

20220117 vr elder perople

Elderly people in Asia are turning to tech in the face of the coronavirus pandemic. (Nikkei montage/AP/Reuters/Ken Kobayashi)

MARIMI KISHIMOTO, Nikkei staff writer

BANGKOK -- Elderly people in Asia are more ready and willing to embrace digital technology in the face of the COVID-19 pandemic than their Western counterparts, according to a report published by London-based market research firm Euromonitor International.

A growing number of senior citizens in Asia are turning to social media, online games and other internet services as they spend more time at home due to the pandemic, Euromonitor says in "Top 10 Global Consumer Trends 2022."

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