Future of luxury lies online in China

Louis Vuitton, Gucci latest to launch Chinese e-commerce sites

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Louis Vuitton is phasing in its online store in China, starting by making the service available in 12 major cities.

MITSURU OBE, Nikkei staff writer

TOKYO -- The experience of buying luxury goods should be much more than a click of a button, say -- or at least said -- many store clerks at high-end brand stores.

But for many Chinese -- the world's biggest spenders on luxury goods -- visiting a boutique seems like just a lot of unnecessary hassle and more and more brands are facing up to the inevitable transition to internet sales.

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