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Helping the Chinese look beyond Big Ben

Chinese tourists enjoy a taste of London life at a pub belonging to Fuller's, one of the city's big brewers. (Courtesy of Beiwei 55)

LONDON   Asian destinations aren't the only ones rethinking their approach to Chinese tourism. In the U.K., a new breed of tour operator is offering the growing numbers of sophisticated visitors from the Middle Kingdom an experience going well beyond the traditional sights.

     Beiwei 55, or Latitude 55 in Chinese, was started 18 months ago and offers tours to small groups, guided by Mandarin-speaking native Britons. The name refers to the geographical midpoint of the U.K.

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