Household spending on children in Vietnam surges

Rising incomes prompt parents to fork out for goods, extracurricular activities

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Vietnam's Bang Linh is seeing more children enroll in its swimming classes.

ATSUSHI TOMIYAMA, Nikkei staff writer

HANOI -- Rising incomes in Vietnam are encouraging parents and grandparents to spend more for their children, fueling the expansion of baby store chains as well as expensive educational services such as in-home tutoring programs and swimming lessons.

According to local news media VietNamNet, the market for children's goods last year skyrocketed to $7 billion.

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