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India can't afford to miss the boat on tourism

Government must change perceptions of the country as dirty, unsafe, overpriced

| India

India lags far behind China in attracting tourists despite its diverse geography, rich cultural heritage, mouth-watering cuisines, cheap labor and favorable exchange rate.

An increase in tourist arrivals could support economic growth and create new jobs, which would be especially valuable at a time when India is struggling with high rates of unemployment, especially among young people. But the sector is not getting the kind of regulatory attention it deserves.

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