Three-fourths of Japan restaurants plan price hikes: Nikkei survey

Symbol of deflation fading amid global inflation

20220621 Sukiya.jpg

The Sukiya beef bowl chain raised the price of its regular size product from 350 yen to 400 yen in December last year.

Nikkei staff writers

TOKYO -- Nearly three quarters of restaurant operators in Japan plan to raise prices in the current fiscal year, passing on the rising cost of ingredients to customers, a Nikkei survey found.

The survey also found that 39% of restaurant operators believe sales will not recover to pre-pandemic levels. With consumers becoming more thrifty, the survey revealed concerns that restaurants that raise prices will lose customers.

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