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Economy

Japan aims to resume Go To Travel campaign in mid-January

Tourism promotion scheme to last into April if COVID cases remain at low level

Signboards display ads for the Go To Travel campaign amid the COVID-19 outbreak, at a train station in Tokyo in November 2020.   © Reuters

TOKYO -- The government plans to resume the Go To Travel subsidy program to stimulate demand for domestic travel as early as mid-January 2022, Nikkei has learned.

The program is aimed at promoting tourism during the off-season months of February and March, avoiding the year-end and New Year holidays. The subsidies' limit will be lowered to 13,000 yen ($114), down from 20,000 yen before it was suspended last December due to the rise in COVID-19 cases. It was initially launched in July 2020.

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