ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Economy

Japan's rural economies cash in on foreign tourists

Visitors spent over 1 trillion yen outside big cities in 2018, government says

More foreign tourists to Japan are venturing farther away from Tokyo, Nagoya and Osaka, and to places like Kanazawa, the capital of Ishikawa Prefecture, in central Japan. (Photo by Nobuyoshi Shioda)

TOKYO -- Foreign tourist spending in rural parts of Japan is surging faster than it is nationwide.

Consumption by overseas visitors in rural areas came to 1.036 trillion yen (about $9.67 billion) in 2018, up 58% from 2015, according to the 2019 White Paper on Tourism, released on Friday by the government-affiliated Japan Tourism Agency.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more