Rugby World Cup lured big-spending Westerners to Japan

Attracting visitors from far and wide key to nation's tourism goals

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Tourists in Japan for the Rugby World Cup spent more on food and alcohol than other visitors. (Photo by Makoto Okada)

JUNICHI SUGIHARA, Nikkei staff writer

TOKYO -- This year's Rugby World Cup drew tens of thousands of fans to Japan from such areas as Europe, the U.S. and Australia, an ideal outcome for a country that needs more visitors from beyond its Asian neighbors to achieve its tourism ambitions.

Roughly 50,000 more tourists came from the U.K. in September and October compared with a year earlier, government data shows. Visitors from Ireland, Australia, New Zealand and France jumped by more than 10,000 each, while American tourists rose by about 30,000.

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