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Rugby World Cup lured big-spending Westerners to Japan

Attracting visitors from far and wide key to nation's tourism goals

Tourists in Japan for the Rugby World Cup spent more on food and alcohol than other visitors. (Photo by Makoto Okada)

TOKYO -- This year's Rugby World Cup drew tens of thousands of fans to Japan from such areas as Europe, the U.S. and Australia, an ideal outcome for a country that needs more visitors from beyond its Asian neighbors to achieve its tourism ambitions.

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