ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Singh and Sharma: India is missing the boat on lucrative tourism trade

Nation must change its image as dirty, unsafe and overpriced

India lags far behind China in attracting tourists, despite its diverse geography, rich cultural heritage, mouth-watering cuisines, cheap labor and favorable exchange rate.

An increase in tourist arrivals could support economic growth and create new jobs, which would be especially valuable at a time when India is struggling with high rates of unemployment, especially among young people. But the sector is not getting the kind of regulatory attention it deserves.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more