ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Singles Day records mask China's consumer jitters

Growing numbers 'eat earth' for months after bulk buying daily goods

Online retailers like beat record sales figures on this year's Singles Day, but consumers are increasingly using the event to stock up on household goods rather than indulge on luxuries.   © Reuters

DALIAN, China -- Despite another year of record Singles Day sales, China's consumer-spending boom appears to be waning, and people's buying habits reveal some less than healthy trends.

"I'll just have to 'eat earth' for the next six months," joked Sun Yuxin, a 25-year-old in Dalian who had spent 5,000 yuan ($720), roughly a month's salary, during the annual shopping event.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more