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Economy

South Korea millennials bring change to hard-driving work culture

Younger workers spend less time with colleagues and invest more in stock market

Hyundai Motor Chairman Chung Euisun surrounded by young employees. Even the heads of South Korea's chaebol conglomerates are making efforts to communicate with millennials.

SEOUL --The hard-driving work culture that underpinned South Korea's rapid economic growth is quickly becoming a thing of the past. As millennials grow more prominent, they are placing greater importance on work-life balance than advancing their careers. The conventional method of demanding total obedience to the company in exchange for high status and compensation is no longer working.

"Do I want to be a top executive? I don't want to devote my life to a game with such low odds," a 37-year-old who works as a manager at one of South Korea's largest companies said with a shrug.

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