South Korea's Busan goes all out in bid for World Expo 2030

City hopes monthslong show will raise its profile, boost tourism and economy

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The South Korean city of Busan is competing with Riyadh, Saudi Arabia and Rome for the right to host World Expo 2030. (Photo by Ahn Seong-bok)

STEVEN BOROWIEC, Nikkei staff writer

BUSAN, South Korea -- South Korea is making a determined push to win the bid to host World Expo 2030 in the coastal city of Busan, despite deeper-pocketed bids by Italy and Saudi Arabia.

South Korea has allotted $5.7 billion in government funds to the expo, less than the $10.9 billion put forward by Italy and $7.8 billion by Saudi Arabia. Busan is competing against Riyadh and Rome. The successful host of the events that run from May to October 2030 will be elected on Nov. 28 during the general assembly of the Paris-based Bureau International des Expositions.

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