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Economy

Thailand fights to revive reputation as top tourist destination

COVID-19 tracing measures and troubled Thai Airways' cloud tourism revival

Travelers wearing face masks are seen at Suvarnabhumi Airport. Thailand wants to create "travel corridors" or "travel bubbles" with certain countries, including China, Japan, South Korea and Vietnam. (Photo by Akira Kodaka)

BANGKOK -- A leading business hotel in Bangkok is sprucing up rooms, restaurants and hallways to meet new hygiene and safety standards as it prepares to welcome the first trickle of regular customers -- foreign airline crews -- in August.

"This is now a priority, including deep cleaning of our ventilator and air conditioning systems," said Marisa Sukosol, executive vice president of Sukosol hotels, which owns five properties in the Thai capital and in Pattaya, a seaside resort southeast of the city. "We have a loyal market, like airline crews from South Korea, and we need to be ready for them."

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