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Pipope Chokwatana, an advisor to Saha Group's distribution arm, describes digital payments as the missing piece to Thailand's e-commerce puzzle. (Photo by Tomohide Yamaguchi)

Thailand's Saha Group sets sights on e-commerce wave

Digital payments 'missing piece' to boost country's online economy as consumption expands, says advisor

TSUBASA SURUGA and MARIMI KISHIMOTO, Nikkei staff writers | Thailand

BANGKOK -- Thailand's consumer products conglomerate Saha Group, which has grown through numerous joint ventures with Japanese companies such as Lion Corp. and lingerie maker Wacoal, is now set to expand its e-commerce channels. The group in June signed an agreement on business tie-ups with Singapore-based online retailer Lazada Group, through which Saha expects its online sales contribution to soar tenfold over the next three years from the current 1%.

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